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Social Media In the Marketing Mix 2010 12 03

Date post: 27-Jun-2015
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PHYSICAL DIGITAL

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EVENT MARKETING

PROMOTION SPONSORSHIPCONSULTING

MUSIC, ENTERTAINMENT

& BRANDED CONTENT

RETAIL &SHOPPER

MARKETING

DIGITAL

ADVERTISING

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i.e.™ Fashion Laptop Tote, Black Croc

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0% 20% 40% 60% 80% 100%

Hershey's

M&M's

Dove

Godiva

Ghirardelli

Lindor

Positive

Neutral

Negative

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