Date post: | 13-Jan-2015 |
Category: |
Business |
Upload: | jon-ingham |
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Jon Ingham
The Rise of Social Mediain the Networked World
• 20 years experience in IT, change and HR consulting (Andersen, Penna, Buck)
• HR Director, Ernst & Young (Audit, Tax, Corporate Finance, Consulting, Legal)
• Specialist in human capital management• Increasing expertise in social capital
and its development (including social media)
Introduction
‘Real’• Meetings• Open plan offices• Staff restaurant• Associations• Socials• Networking• Directories
The Networked World
Virtual: Social Media• Blogs, podcasts• Wikis• Folksonomies
(tagging, tag clouds)• Syndication (RSS,
widgets, mashups)• Social networking
Exploring Social Media
Internal External
Connecting
Collecting
SocialCapital
RelationshipCapital
OrganisationCapital
BrandCapital
Social media can support your firm’s strategy, but:• What is the strategy (social / relationship /
organisation / brand capital)?• Will you focus on real or virtual activities?• Are you ready for significant cultural
change?
Key Messages
• Allen & Overy: http://www.slideshare.net/tag/allenovery• Ernst & Young:
http://www.facebook.com/ernstandyoungcareers?ref=nf• H&R Block: http://twitter.com/HRBlock• Goodwin Procter:
http://kmspace.blogspot.com/2008/04/wikis-in-sharepoint-2007_17.html
• Callum Roberts: http://www.callumroberts.org/blog• My blog: http://social-business.blogspot.com• My survey: http://www.snipurl.com/socialconnecting
Resources