Social Media in the

R tary WorldUsing it wisely

General TopicsWhat is Social Media (working definition for the beginners)

Social Media’s Reach

Main Platforms

What’s The Optimum One For You

Best Way to Implement the Chosen One

Branding: District/Club vs. Personal (DG/Club Officer)

Theory vs. Reality

Summary (got to have one of those – but it is short)

What Is Social Media?Use of web-based technologies allowing the creation and exchange of user-generated content. Blending of technology and social.

Social Networking, Microblogging, and Blogging Sites

Social Media Impact Linked In: 100m+ users worldwide

Facebook: 800m+ users worldwide

Twitter: 200m+ users worldwide

Social Media can quickly and positively or adversely affect District/Club reputation

Why Social NetworkingFellowship

• Keeping in touch with Club/District members

• Developing new relationships

Sharing

• Photos• Links• Interests• Events –

past, present and future

Community

• Service projects

• Fundraisers • New

member attraction

Choosing Social Media

A multitude of tools to pick from

But, How Much Is Too Much?

So What Really Works Best? We recommend Facebook for Clubs and Districts

Why?

Already in wide use

Good chance your members already have an account

Interfaces well with other media platforms

Easy to use (post), even for the neophytes (KISS)

More versatile for general users

Getting Started / Implementation

A new (successful) Facebook page is like a new puppy What? Choose your lead setup person (Com Officer) and

minimum of three administrators Make it a “Fan” page as opposed to a “Group” page Use Club BoD/District AGs to help to the word out Import contacts from Outlook, AIM buddy list and/or

Windows Live contacts among others

Easy Best Practices Official Postings – absolute minimum once a week/max

twice a day (exceptions of course) Rotary related graphic for the page “icon picture” Photos, photos, and more photos Preferably photos of members in action If possible, scale photos to 200 x 283 pixels Encourage committee/event chairs to make relative posts Link to Club/District videos on YouTube No benefit to getting stale fish to market on time

Branding (Your Page’s Image) What do you want to convey? President’s/Governor’s page? Club/District page? Professional organization? Fun group? Service oriented? Networking opportunities? Community minded?

Theory vs. Reality Theory: We are going to have a Facebook page, all is well Reality: Need someone to spearhead it, not always easy Theory: We will put up new stuff every day Reality: Sometimes you will hit a wall, but that is okay Theory: The whole world will read our page Reality: Perhaps in time, it takes perseverance to built it Theory: You will enjoy the experience and your

Club/District will benefit Reality: Very, very true if you work at it

Social networking truly is the new way of the world. With print on the decline and the number of bookmarking,

sharing and social sites increasing every day, this is one medium that is demanding attention – and it’s

either get in or be left in the dust.

When used correctly and effectively, media sites have the power to deliver news to more Rotarians and

potential Rotarians than you ever dreamed possible. However, it is quality over quantity, so do not settle

for anything less.

Summary