Social Mediain the Workplace

Social Mediain the Workplace

Image: Getty Images

If employees are allowed to

use social media, will this

improve the business?

What isSocial Media?

What isSocial Media?

Socialising, chatting, making friends, sharing, recommending or just

keeping in touch

 

What isSocial Media?

All the different types and formats

Usage Stats

Facebook 955M active(June 2012)

Twitter 140M active(March 2012)

LinkedIn 175M registered(August 2012)

http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/

http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/http://press.linkedin.com/about

“when handled properly, allowing internet access for staff during breaks can be beneficial for staff and can help them develop IT skills.”

Report by TUC in 2007

http://lscits.cs.bris.ac.uk/docs/HOReport1b.pdf

LinkedIn Poll“I believe social media can engage

teams and customers to improve business”

• If people use social media at work?

• What restrictions they have, if any?

• Should usage be more open?

• Yes

• No

• Sometimes

• No web access provided

• Only on own devices, smartphones etc.

Do you allow employees touse Twitter, Facebook or LinkedIn at

work?

Do you allow employees touse Twitter, Facebook or

LinkedIn at work?

http://linkd.in/OfN81y

Do you allow employees touse Twitter, Facebook or

LinkedIn at work?

http://linkd.in/OfN81y

“Twitter and facebook for the benefit of the company only- not for personal use apart from at lunchtime as it is distracting. Linkedin is actively encouraged as it supports business development”

Contributor comments

“If someone spends a couple of minutes over a cup of tea then I don't see it as a problem. Effectively they are all responsible for their own workload on a day to day basis.”

Contributor comments

“I was managing a team of nurses. There are policies in place which prohibit not only social media activity, but using phones for personal use in the course of employment. So it is a quite rigid, disciplined environment which is open to abuse if boundaries are not set from the out set.”

Contributor comments

“In today's connected world, I do not see it as an interruption. However it is important to have the right culture around it and to have rules that are not restrictive, rather empowering and clear.”

Contributor comments

“social media for pleasure during work is a little like mobile phones, they leak working time away... To me it is no different to someone blatantly having a gossip magazine open on their desk”

Contributor comments

Pro / ConsPros

•Real time info

•Access to leaders

•Improve collaboration

Cons

•Wastes time

•Confidence Leaks

•Too much info

http://www.businessesgrow.com/2010/03/28/can-twitter-be-used-as-a-workplace-tool/

What doyou think?

Conclusions

•Use social media employee policy

•Lead from the top

•Made new connections

http://itunes.apple.com/us/app/covertchirp/id487101168?mt=8&affId=1503186

@benkinnairdratherinventive.com

Useful Links• soshable.com/twitter-in-the-workplace/

• www.salesforce.com/uk/socialsuccess/social-media-how-to-guides/12-social-media-stats-that-rock.jsp

• www.businessesgrow.com/2010/03/28/can-twitter-be-used-as-a-workplace-tool/

• www.itpro.co.uk/640303/infosec-workplace-facebook-bans-are-a-waste-of-time

• lscits.cs.bris.ac.uk/docs/HOReport1b.pdf

• www.cs.cornell.edu/~sadats/icwsm2010.pdf

• c4lpt.co.uk/social-learning-handbook/social-learning-examples-in-the-workplace/