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SOCIAL MEDIA INTEGRATION JONI AND FRIENDS 2013
| Date post: | 13-Jul-2015 |
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SOCIAL MEDIA
INTEGRATION
JONI AND FRIENDS 2013
AREA MINISTRY WEBPAGES
Each Area Ministry
has a set of pages on
the Joni and Friends
website.
PAGE COMPONENTS
PHOTO SLIDES/VIDEO
Each Area Ministry can
feature up to 4 photo slides.
• Can promote upcoming events.
• Can link to other pages on
our website.
Each Area Ministry can
feature a video.
• Video must be approved by
our Visual Media Dept.
• Video replaces rotating
photo slides.
RECENT PHOTOS
Each Area Ministry can
have multiple photo
galleries on their page.
• Thumbnails auto-populate
to show what has been
recently added.
• “View More Photos” takes
visitors to a page that displays
all photo galleries.
• Each gallery can represent an
event or topic.
PAGE COMPONENTS
UPCOMING
• List all JAF
events
• Online
registration
EVENTS
DOWNLOADABLE
• Any document
DOCUMENTS
PAGE COMPONENTS
FACEBOOKJONI EARECKSON TADA FACEBOOK PAGE
• Joni’s personal blog posts: heath
updates, speaking engagements, friends
and personal stories.
• Radio programs and encouragement.
• Some products and appeals.
Connecting and Getting People Involved
• Blog posts: events and
outreaches, inspiring stories, Joni and
Friends news, disability
resources, infographics.
• Radio programs, products, and appeals.
JONI AND FRIENDS MINISTRY FACEBOOK PAGE
FACEBOOK FOR AREA MINISTRIES
EXAMPLE OF AN AREA MINISTRY FACEBOOK PAGE
• Each Area Ministry has the
opportunity to create a Facebook
page.
• Must follow Joni and Friends
guidelines and use approved
profile photos.
• Social media policy is available on
the intranet.
• We want to help you utilize your
page to engage your community
and donors.
FACEBOOK BEST PRACTICES
BE CONCISE AND CONSISTENT
• Keep it short! Posts with less than 250 characters see 60% more engagement.
• Consistently post 2-5 times per week (not all in one day).
• Check Facebook Insights to learn about your audience and see which posts are reaching and engaging them.
• Conveniently schedule posts in advance to go live when your audience is most engaged.
FACEBOOK BEST PRACTICES
TYPES OF POSTS
• Keep posts relevant to your
audience.
• Use photos - posts with photos are
180% more engaging.
• Include website URL in posts.
• Share videos from the Joni and
Friends YouTube page.
• Encourage participation – ask
readers to share your post, ask a
question, etc.
• Respond to posts on your page.
FACEBOOK STRATEGIES
FACECOOK FEATURES
Edit Tool
• “Pin” a post to the top of your Timeline Stays for one week - Ex: Upcoming Event
• Change date.
• Reposition photo so that best part is visible.
Star Tool
• Highlight a post, making it double-width. Multiple posts can be starred at once.
• Good to use for important posts, videos, large photos, and events.
FACEBOOK STRATEGIES
CAMPAIGNS
• Use your Facebook page to
promote an upcoming event or
appeal.
• Ex: Used JAF Facebook for a
fundraising campaign: Donate
$63 to Celebrate Joni’s 63rd
Birthday!
• You may utilize your cover photo
to promote an upcoming event.
• Submit a request to the
Social Media Coordinator.
CHANGING TIMELINE PHOTO TO PROMOTE EVENT
FACEBOOK STRATEGIES
COORDNATING FACEBOOK EFFORTS WITH OTHER
SOCIAL MEDIA PLATFORMS
Looking for ways to promote your campaign?
You may request a blog post, promotion on the Joni and Friends
Facebook page, Twitter, or Pinterest for your campaign.
Blog and Social Media Request forms are available on the Intranet.
SOCIAL MEDIA INTEGRATION
QUESTIONS?
Becky Sehenuk
Webmaster
Amy Hurtado
Social Media Coordinator
