Social Media Integration at Finger Lakes Works

Ben, Kelly and Kevin

FLW

“The mission of the Finger Lakes Workforce investment board is to improve the economic well-being of job

seekers and employers in the region by aligning human potential with opportunities in the

workplace.”FingerLakesWorks

Our Objective

• Improve social media presence

• Educate and work with FLW staff

• Increase flow of information from organization

Exposing the Problem

• Initial meeting with FLW staff prompted a survey

Now What?

• Divided into two separate groups• Brainstormed specific ways we could increase

the social presence of FLW. • Develop new mission:– Showcase interconnectivity of social media

platforms– Advertise employment pointers and income

opportunities

Flow of Information

• Goal: Interconnect each platform to share information to clientele.

• Created: – Mock Wordpress– Mock Twitter– Mock Facebook

Pecking Order

• Wordpress: The primary source– Blog format– Information in bulk– Reliable sources

• Twitter and Facebook: Social distributors (relaying information) – Passes on via tweets/Facebook shares + likes– “Domino effect”

Wordpress

Twitter

Facebook

Tips Shared

• Interviewing points• Resumé workshops• Basic professionalism • Local job listings • Job growth rates • Testimonies from job seekers • Local training programs/ vocational schools • Tips on how to be successful

Challenges

• How to communicate with staff without being insensitive. – Talking about mediums of digital space– Respect our position as students/volunteers rather

than employees– Knowing where the line is.

• Government shutdown– Service requirements– Lack of communication/ instruction

Reflection

• Ambiguity of assignment allowed for development of leadership and problem solving skills.

• In the beginning, it was hard meeting with everyone.

• Split of the group assisted in achieving goal of assignment

• Professional experience• Used Nayar’s advice to advise FLW staff in a

professional manner.

Ben: 4,6,7Kevin:2, 5, 12 Kelly:3, 8-11

Reflection collabroative