Social TV/Webisodes/Video/Podcasts

Social Viewing / Social TVWhat is it?Social viewing is the ability for multiple users to aggregate from multiple sources and view online videos together in a synchronized viewing experience.

Example with IntoNow Socially engaged viewers watch longer, dont ad skip, and have higher sponsor recall.

Mostly women are social viewer

Social viewing in one aspects of a social media campaign that will provide content to other social media platforms and especially Twitter. What are the moving parts in a modern integrated social media campaign?Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Created hashtag #pepsisoundoff to talk about and during XFactor showPepsi Sound Off Spotlight Comment of the Week

Is there on linchpin element or do social viewing contribute equally?Social viewing is not yet the linchin of a social media marketing strategy, but it does contribute a lot. Pespi Sound Off is very well recieved by the social media audience and had generated positive comments Pepsi Pulse

How do we select the tactics to include in a campaign?Brand SizeBrand ImagePartnershipThe strategy is to create a social media buzz using TV shows.Technical support is important aspect:App, Online Platform

WebisodeWhat is it?Webisode is a short episode which airs initially as Internet television, either download or stream. The format can be used as a preview, a promotion, as part of a collection of shorts, or a commercial (3 to 13 minutes)

Example with The Boardroom by Maybelline Promoting Maybelline New York's Color Sensational LipstickAccording to a Mashable Study, the sheer volume of views fromthe 2009 Top 10 Webisodes reached 56+ million views in aggregate Webisodes are far from a niche form of entertainment.

Very expensive medium (2 million dollars)

Webisode is a major marketing tool for a social media campaign using video content. What are the moving parts in a modern integrated social media campaign?

In Garden Party, Clorox was able to insert commercials in between webisodes and seamlessly integrate product placement.

Next January:Supermoms Own Facebook Fan Page

Is there on linchpin element or do social viewing contribute equally?Webisode is a linchin element for branding social media campaignThe Broadroom contributed to expand the audience, traffic and new demographics

In three months:+27% web traffic348,000 unique viewers Portray businesswomen on the older side of the 25-to-54 spectrumIncreased YouTube Channel Suscribers

How do we select the tactics to include in a campaign?Brand SizeBrand ImageStudio/ActorsThe strategy is to create a viral webisode and seamlessly integrate the brand image. Brought to You by

Video SharingWhat is it?Video sharing is type of web service that allows anyone to upload videos and share them with the world.

Demographics71% of online Americans use video-sharing sites such as YouTube and Vimeo, up from 66% a year earlier.Statistics by PlatformSource: http://sysomos.com/reports/video/

Using Video to generate businessEmbed Videos into your websiteUse video in your online adsGo MobileValueSource: http://mashable.com/2009/12/09/business-video-tips/

How are Brands using Video SharingBrand AwarenessEngagementDrive SalesSource: http://mashable.com/2009/12/09/business-video-tips/

Social Viewing / Social TVWhat is it?Exceeds 2 billion views a day - Nearly double the prime-time audience of all 3 major U.S. broadcast networks combined

24 hours of video is uploaded every minute

Average person spends 15 minutes a day on YouTube

Video consumption on Facebook: 46.2 years of videos watched a day

94 of Advertising Ages 100 top advertisers have run campaigns on YouTube and the Google Content Network

Number of advertisers using display ads on YouTube increased 10-fold in the past year

YouTube

YouTubeIs there on linchpin element or do platforms contribute equally?

YouTubeIs there on linchpin element or do platforms contribute equally?

Zappos on YouTube:Zappos channel on YouTube features not only their commercials, but also witty videos of employees discussing their hobbies or music videos produced by employees

Topics that arent necessarily related to shoes and apparel but show Zappos as a fun place to work

Product knowledge videos are a minute or under in length

They are cleanly shot; informative but not forced; and casual

At least 16 blogs on their website that focus on different topics, a lot of which have embedded YouTube videos

Source:

What are the moving parts in a modern integrated social media campaign?

Purina on YouTube:The Purina Network on YouTube features videos that provide training tips, endearing pet profiles, amazing tricks, and funny antics

They feature Mishka, the talking dog, in their commercial

Mishkas I love you video on YouTube has gotten almost 62,000,000 views

Integration of podcasts, Purina Petcasts, can be found on their website, which contain training and pet health tips

Source:

How do we select the tactics to include in a campaign?

Social Viewing / Social TVWhat are they?Podcasts, considered the newer, younger cousin of radio; there are about 43,000 established podcasts

Appreciated for on-demand/time-shift convenience, so are popular with busy parents

Online podcasting is a fairly untapped medium still so there are opportunities to advertise in uncluttered space; its the least embraced element of content marketing

23% of podcast listeners earn over $75,000 a year

Podcast consumers are heavily involved with social networking

Podcasts

Social Viewing / Social TVThe most downloaded podcast - as of May 2011, his podcasts had been downloaded more than 60 million times; he won 2011's Guinness World Record for Most Downloaded Podcast in the World

Carollas started his podcast after his morning radio show was cancelled; he amassed his loyal followers and launched his podcast

His podcast, The Adam Carolla Show, is the flagship platform that has allowed him to launch other shows under his podcast network

Hes very active on social media; uses his podcasts to interact with his fans via Twitter and Facebook

Integrates previews of the following days podcasts on his YouTube channel

PodcastsPodcasts

Social Viewing / Social TVKey target audience moms, commuters, people who workout 48% of Moms listen to podcasts, with 93% listening in on one to five hours of content

Manic Mommies is sponsored by Chevrolet; its a podcast about two working mothers balancing work and family

On the website: shopping options, branded products, a blog, experts reporting on fashion, cooking, health, and a book club

The centerpiece of this community is the weekly Manic Mommies podcast, which has been downloaded over 2 million times

PodcastsPodcasts

**Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments fanned by others. Users that get the most fans will be in the spotlight will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.

*Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments fanned by others. Users that get the most fans will be in the spotlight will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.

*Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments fanned by others. Users that get the most fans will be in the spotlight will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.

**Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments fanned by others. Users that get the most fans will be in the spotlight will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.

*Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments fanned by others. Users that get the most fans will be in the spotlight will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.

*Pepsi Sound Off is a social TV platform that allows fans of the show to connect with each other. Users log on using their existing Facebook or Twitter accounts and have the option to communicate on Sound Off or share their thoughts on other social media platforms. Once comments about the show are contributed, users can have their comments fanned by others. Users that get the most fans will be in the spotlight will have their comment and profile featured in a Pepsi advertisement during the broadcast of the show.

*Video sharing is a type of service that allows anyone to upload videos and share them with anyone.When a video is uploaded, a video sharing service stores the video on its webserver. The service will then show a URL with which to share the video with others. Often an embed code is provided to allow the uploader the option of displaying the video on his or her webpage, blog or social networking profile.

popular due to the fact that many people do not have a web hosting provider that offers enough bandwidth or storage space. Since the average video size is somewhere between 10 and 15 megabytes, most users cannot afford a hosting plan that can deal with thousands of video views per day.

Video Sharing popularity has also risen due to the fact that the number of user-generated videos has increased greatly due to the wide use of cellphones with video capability. Previous methods of sharing videos, such as DVD burning, are not practical and can be quite time consuming.

Users sign-up for an account and upload files to a Video Sharing service for a variety of reasons. As mentioned previously, the primary reason is to save on web hosting bandwidth fees. Since most Video Sharing is completely free, bandwidth costs are reduced to zero. Secondly, users want to create a common place for their videos. By sharing the URL to their Video Sharing profile, users can share all of their videos at one convenient location. Lastly, Video Sharing is used because it easy to use and does not have a steep learning curve. No previous programming experience is required since a web browser, such as Chrome or Firefox, is used to access the videos.

Video Sharing limitations also vary depending on which service is used. The limitations that are commonly enforced include: video length, bandwidth used per video, total storage space taken up, video resolution, and video formats allowed. Most services allow for unlimited bandwidth and storage space, but limit an individual video's length to 15 minutes and the file size to 100 megabytes.

As of late, Video Sharing has focused on smart phones and tablets, where videos are easily searched for and quickly downloaded and watched. Most of the popular Video Sharing companies have added mobile versions of their websites. Mobile versions offer fewer features so the site loads faster and may also offer less videos due to compatability issues. Mobile apps are available that allow users to upload videos directly from their cellphones.

*Rural internet users are now just as likely as users in urban and suburban areas to have used these sites, and online African-Americans and Hispanics are more likely than internet-using whites to visit video-sharing sites. Gender stats: Males: 60.33 %Females: 39.67%

In total 77% are under 35 years old, while 60% of all users are male.

Additional video sharing sitesGoogleBlip TVYahooMetacafeHuluBreakMsnMtv

**Vimeo was created in 2004. inserting the word me is used as a reference. The content is user-made. Aas of March 2010 Vimeo had over 3 million viewers and an average of more than 16,000 uploads daily.

The users are typically indie filmakers.

Additional services offered by Vimeo: Vimeo Plus: packaged service of additional uploads, unlimited HD videos, and moreVimeo Pro: which is used for business and commercial use

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