Social Media +

Internet Retail

Consumers Changing Their Buying Habits

Making shopping social

GroupBuy & Flash Sale

Embedded Store F-Commerce

Affiliate Network

Per-to-Peer Discount Sharing

Refer A Friend

Ratings & Review

SocialHub Facebook Connect

Mobile Platform

THE BIG NEWS

Influence Search Rankings

Google: YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook

What we TWEET matters and what we SHARE matters

&

Why is Social Media Important for Internet Retailing?

Social Media is about the importance of customers. It empowers Brands and Retailers to make meaningful

change to better serve your customer and build loyalty.

You get honest feedback to build solutions that better meet the customers needs.

Understand the wants and needs of the customer, let them tell you.

Why Social Network work for Internet Retail?

47% of Twitter users access via their Smartphone

57% of online shoppers have spent more that £65 on Social Commerce websites, like Groupon & Living Social

42% of online shoppers follow retailers on Social Networks, with an average of 6 per consumer

More than 56% of Facebook fans and 67% of Twitters users click to a retail website as a result of a post or tweet

Facebook Store convert at 2-3%, the same as an online store

Shoppers trust recommendations 3x more than online ads

35% of consumers, said they would buy through Facebook

Brand Continuity

Four Step Process

Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls

Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise

Four step process for Social Media Selection

Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback

Tools Blog – Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website

If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media,

PR and Marketing activities are KEY

LEAD Strategy

Listen – Set up Monitoring folders and use free search engines like, Social Mention, Addict-O-Matic

Experiment – Use Hootsuite to send scheduled

messages to Twitter, Facebook, LinkedIn and track using bit.ly

Apply – Be consistent with your online voice and communication

Develop – Influencers, read, watch videos, trade show, local events

6 Steps to Successful Internet Retailing

1. PPC – Facebook & Google: engage with people who are actually looking for your product

2. SEO – website, social media, press release, online marketing

3. Email Marketing – CRM, SCRM 4. Social Media - blogs, Forums, Twitter, Facebook,

bookmarking 5. Digital Media – retargeting, media placements, viral

campaigns 6. Affiliates – online influencers, shopping sites

f-commerce

UK Retail Facebook Stores

ASOS f-store UK e-tailer opens up a full f-store International Delivery

Cheeky Beach f-store SME opens up a full f-store Integrated with CMS

Every time a user posted on their news feed that they bought a ticket from TicketMaster, friends spent an additional $5.30. At Eventbrite, a social site for selling tickets to lesser known events, every link shared on Facebook generated $2.52 in ticket sales.

GroupBuy & FlashSale

Biggest Day For Sales in 3 Years Twitter = 3 Sales in 21 mins

Social Media + Internet Retailing Top Tips to Takeaway

Online + Offline Integration – DIGITAL FIRST Incorporate Social Media into your PR, email, direct mailing & advertising Tracking Social Media ROI Utilise Google Analytics and tools like Hootsuite to test and track GroupBuy & Flash Sales Expand your brand buy utilising crowdsourcing Social Commerce Let consumers connect where they buy and buy where they connect Mobile Commerce Make sure your website is mobile compatible use HTML 5 instead of apps SEO Create your online voice and communication around your keywords Video YouTube is the second largest search engine in the English-speaking world.

2 HOUR SOCIAL MEDIA

TRAINING

• 3 MONTH STRATEGY • TOOLS FOR ANALYTICS • SOCIALISE YOUR BUSINESS • GLOOPLE

COMPLIMENTARY 7 Day E-course

COMPLIMENTARY 7 Day E-course

Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople

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Social Media + Internet Retailing Training - Mentoring - Consultancy