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Social Media - introduction

Date post: 11-Nov-2014
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Description:
An intro level presentation on the basics of social media (as a genre).
Popular Tags:
social media
twitter
22
Is Social Media just the new Black?
Transcript
Page 1: Social Media - introduction

Is Social Media just the new Black?

Page 2: Social Media - introduction

“It’s OK to be sick & tired of Twitter. Heaven knows, it may be the world’s most overhyped technology, the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio”

Page 3: Social Media - introduction

Waste of time

Page 4: Social Media - introduction

Only kids do it...

Page 5: Social Media - introduction

No Return On Investment

Page 6: Social Media - introduction

It’s Social Media....

Page 7: Social Media - introduction

We’re really boring

Page 8: Social Media - introduction

People might attack us

Page 9: Social Media - introduction
Page 10: Social Media - introduction

Why would anyone want to know what I am doing....

back on twitter, first time in while,

shows how bored i amStuck in traffic. Aggh

bank, gym, shopping,

homework, olympics, bed...

busy, text.Just woke up from

the worst

nightmare about

eating spaghetti

now I feel ill.

I can’t stop eating these

dorittos

Page 11: Social Media - introduction
Page 12: Social Media - introduction
Page 13: Social Media - introduction

Real world, real time, LIVE connections

Page 14: Social Media - introduction

Why do we network?

Page 15: Social Media - introduction

Why do we use social media?

Leads

Motivation

News

Research/Test

Referrals

Advice

Page 16: Social Media - introduction

Broadcast use to be all we hadBut the best communication has always been a two way dialogue

14% vs 78%

Page 17: Social Media - introduction

BrandingPromotion

Advertising Monitor Competitors

Monitor MarketNews & Reviews

Finding EmployeesReputation Management

Client feedbackBusiness Generation

ReferralsQuick Information

AdviceEntertainment

FriendshipFind

WarningsCustomer Service

Page 18: Social Media - introduction

Share

4. Action

3. Desire

2. Interest

1. Awareness

Page 19: Social Media - introduction
Page 20: Social Media - introduction
Page 21: Social Media - introduction
Page 22: Social Media - introduction

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