Social Media: Join in or Miss OutTom Mansel9th July 2008

The rise & rise of social mediaThe rise & rise of social media

It revolves around web-based tools…

blogs, podcasts, message boards, forums, social networking, image & video sharing, wikis, RSS, widgets,

Google Maps, SecondLife, Digg, del.icio.us etc

But it’s not about the tools

It’s about an approach, a philosophy

Above all, it’s about people

Why get involved?Why get involved?

New routes to reach new people

Charities can find & engage people in new ways Raise awareness grow powerful communities & relationships build trust Learn -and yes, fundraise

Your brand can be democratically owned

Very low cost

http://www.oxfam.org.uk/oxjam

http://www.oxfam.org.uk/oxjam

http://www.oxfam.org.uk/oxjam

What’s the catch?What’s the catch?

Fools rush in…

Some loss of control

A serious rethink

Not a cure-all

Cultural dissonance with your organisation

Some guiding principlesSome guiding principles

1. Intention is everything2. Don’t assume you’re invited3. Don’t put the tools before the conversation4. Lose traditional ‘audience ‘ mindset5. 2 ears & one mouth6. It needs effort – and perseverance7. Add value8. Experiment9. Don’t try to be everywhere at once10. Respect indigenous cultures

Some things to avoidSome things to avoid

banning it trying to be everywhere at once shoehorning your supporters into legacy ‘silos’ obsessing about your web site getting bogged down in procedure being a control freak expecting people to beat a path to your door being too scared to move

The fundraising videoThe fundraising video

http://www.youtube.com/user/charlieissocoollike

The fundraising pageThe fundraising page

http://www.justgiving.com/youtube

Facebook now accounts for circa 20% of Justgiving’s traffic

Unleash user creativity

Blogging – charity workersBlogging – charity workers

http://www.msf.ca/blogs

Blogging – charity fundraiser & Blogging – charity fundraiser & awareness raiserawareness raiser

http://pinkandsmiley.blogspot.com

Blogging – charity CEOBlogging – charity CEO

http://ceoatlarge.blogspot.com

A picture tells a thousand words – A picture tells a thousand words – flickr.comflickr.com

http://www.flickr.com/photos/donkey_oatie/2151790250/

A picture tells a thousand wordsA picture tells a thousand wordsA picture tells a thousand words – A picture tells a thousand words – flickr.comflickr.com

http://www.flickr.com/photos/bhforguk/sets/72157604547515774/

Where are your users?Where are your users?

http://www.whoonearthcares.com/

IntegrationIntegration

http://www.justgiving.com/laurahknight

Portability - widgetsPortability - widgets

Portability - widgetsPortability - widgets

http://www.qhotels.co.uk/hikinghoteliers

Owning the conversation

http://www.mssociety.org.uk/applications/discussion/view.rm?post_id=144

Making yourself available (portability)

http://www.anthonynolan.org.uk/about/updates/rss.htm

Mixed media portability

http://www.thesite.org/aboutus/rss/pickandmixrss

Take ActionTake Action

1. Assign resource

2. Get out there

3. Observe, discover, listen, learn

4. Take part

5. Review & measure

"You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."

Dale Carnegie

“It’s about paying attention, not getting attention.”Doc Searls