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Social Media Kit for Sellers #WantToWantTo #1212OnlineFever “All you ever wanted, you can now own.”
Social Media Kit
for Sellers
#WantToWantTo #1212OnlineFever
“All you ever wanted, you can now own.”
A l l i n f o r m a t i o n w i t h i n t h i s d o c u m e n t i s p r i v a t e a n d
c o n f i d e n t i a l , m u s t n o t b e s h a r e d ,
a n d i s o n l y m e a n t t o b e s e e n b y p a r t i e s w h o h a v e
r e c e i v e d t h i s f r o m Z A L O R A
2
ZALORA Campaign Hashtags
Main-Event Hashtag
For deals & promotions
#1212OnlineFever#WantToWantTo
Aspirational hashtag
For aspirational posts,
OOTDs, and beautiful scenic
product shots to tease your
fans of what’s to come
Counting down to the #1212OnlineFever? So are we!
As we get closer to the event day, content will be seeded via two main hashtags on ZALORA’s social media:
What is ….
Our Story
On 12 December 2015, online partners from all over South East Asia
gather for one common purpose:
Create an online shopping extravaganza to give back to our beloved
customers
Our Mission
Turn our customers’ everyday ‘want-to-haves’ into reality
#WantToWantTo (one two one two = 12.12 )
“All you ever wanted, you can now own.”
#1212OnlineFever
Used as
- An add-on to #WantToWantTo
- A Hashtag to promote your Online Fever sales/deals/promotions
Why should you join?
Gain significant exposure for your Instagram posts!
• Gain traction from our content seeding for over 8 countries
(total reach >1mil)
• Expected at least 1000 posts with #WantToWantTo over the campaign
• Tap into the reach of participating influential partners that
spans multiple industries
• Increase the visibility of your Instagram accounts
• During the campaign, we will repost a few of our best-looking
seller posts!
How can you participate?
In the next few pages you will find suggested social media
language & examples.
Help us build the campaign forward by spreading the word
through
#WantToWantTo & #1212OnlineFever!
Just post with either of the hashtags!
When can you start: From now till end of The Online Fever!
Here are a few examples of how we're using it:
"#WantToWantTo (do something)" + #1212OnlineFever”
#WantToWantTo (have something)" + #1212OnlineFever”
Do you #WantToWantTo (own something)?" + #1212OnlineFever”
#WantToWantTo (get this because)" + #1212OnlineFever
HOW IT WORKS
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Suggested posts
From highlighting special
deals & contest giveaways
…
Are you taking part in a
contest giveaway?
Or perhaps you have a free
gift with purchase deal?
Put it all together in a
styled post and push it out
to your followers!
Suggested posts
To spelling out wishlists …
A great way to showcase
your Best Sellers in one
spot and entice followers
to put them in their
wishlist!
Suggested posts
To showcasing your
offerings for the ones who
want it …
Put together an outfit with
your products as the main
focus to get followers to
think about improving their
fashionably-styled OOTD
with your items!
Suggested posts
To seeding the fun moments
before the real shopping
happens…
Interact with your
followers and post
lifestyle content related
to the event but without
the products!
Suggested posts
Not forgetting the
aspirational shots that
inspires your customers…
Sometimes, a simple yet
emotive post closes the
distance between you and
your followers
Banner for 12.12
Download banners for 12.12 The
Online Fever here to include
into your social posts!
Different sizes are available
for all social platforms.
We #WantToWantTo see it!
#WantToWantTo & #1212OnlineFever on instagram
Questions? Contact us at: [email protected]
