Reynolds Porter Chamberlain LLP
Context to this session
My background: “what goes around…..”
Outside in & Inside out
Public & Private
Knowledge & IT
Size is not a proxy for quality
BDO UK to BDO Int to RPC
Lotus / IBM to Microsoft to Alternatives
Social media & KM
Innovation & enterprise to KTP
KTP between RPC & University of Westminster
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To develop an innovative social media framework and solutions serving the knowledge management, commercial, people and organisational requirements of RPC and deliver benefits to its clients......
•Competitive •Leverage who we are and what we do•Grow and cultivate practitioner knowledge whilst feeding into and from the body of academic research
KTP – Social Media & KM
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Outline
1. Dynamics
2. Individual to Collective
3. Effects upon core IT
4. Case study & Lessons
5. Roadmap – business example
6. Ambitions and predictions
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“An employee’s strong ties give “colleagues”. Weak ones open up options.
Technologies that help weak ties proliferate therefore also provide options.
Given how cheap they are, and how many options they bring, they seem like one of the best investments out there.”
Andrew McAfee builds upon the thoughts of Mark Granovetter “the strength of weak ties”1973 and still relevant today.
Ties
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Dangers
Technology is seductive when what it offers meets our human vulnerabilities.
And as it turns out we are very vulnerable indeed. We are lonely but fearful of intimacy.
Our networked life allows us to hide from each other, even as we are tethered to each other. We’d rather text than talk.....
Sherry Turkle: Alone Together 2011
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Ties in the business
How small moves, smartly madecan set big things in motion
Hagel, Seely Brown, Davison “The Power of Pull”
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New ways of the world ahead of us?“future is here, its just unevenly distributed”
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Summarising
Thoughtful about the dynamics of groups
– Strong and weak ties
– Not all about digital & virtual
Position the vision in front of “management”
– Anchor to improvement
Quantum leap in technology likely to continue at pace
– Relate to investment strategies
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Trust: relationship to social mediaworld of professional services
T = C + R + I*S
* David Maister & Charles Green
Trustworthiness
CredibilityReliabilityIntimacy
Self-orientation
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Software which can emulate the relationships within the firm
Optional
Free of up-frontworkflow
Indifferent to formality
Data agnostic
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Social Stack
PersonalTools
Group Collaboration
Blogs & Networks
Bookmarks & Tags
RSS feeds
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Examples – maturing market
ReadingReading
Newsgator
Attensa
WritingWriting
WordPress
Moveable type
CollaboratingCollaborating
Confluence
Socialtext
MessagingMessaging
Yammer
Chatter
SharingSharing
Cogenz
connectbeam
AllAll--inin--oneone
Sharepoint
Connections
“What ” to “Where ”Knowledge findability and its conception has
moved on.
And what about KM
Capture: tacit to explicit, hmmmm
Tacit and explicit: in the “collective”
Collect, Organise, Share, Find
Learning, Use & Creating insights
Decisions & Speed : “Agency”
Its not all about content
Participation , Flow
Lots of software solutions
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Relationship with IT
• Melody
Solution(s) meet needs, with definite way of going about things: i.e. the technology applications
• Harmony
IT Director and Knowledge Director: concerted view
• Rhythm
Define impacts on IT architecture & infrastructure
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Person prominent
IT prominent
BigCore ITCore ITharder & longer to getreturns
LightSocial mediaSocial medianatural & shorter to get returns
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Summary of relationship to IT
• Technology choices
– aligned to business “use stories”
– kept light
– social infrastructure: “bag of APIs”
– technology applications “throw-away”
• IT strategy
– Yes, new challenge for IT without creating a dilemma for Infrastructure or Core Systems
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KM & Social media can help by playing into the various strategies...
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Trends to be aware of..
Dogs to cats
Given to Select
Assembly to non-linear
Own to team
Co-ordination to Collaboration
Security (assets) to privacy (us)
Privacy as a given to Privacy as something to manage
Media to multi-media
Fixed to cloud
Tethered to untethered (though beware the rise of the App)
URLs to Apps.....
70 year cycles to 1,2,3 year cycles
“Systems of record” to “Systems of engagement”
Channels to connections (or maybe that’s to come)
Permanent to transient
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Needs: management aspects
Leadership & Insight
“Out of system”; be bold
Make sense (affordable, simple, “personal+” difference)
Build for today & tomorrows
Don’t use previous tech with today’s money
Recognise faster cycles of change
Deploy quickly
Be prepared to throw away and or use modules
Proportional investment
Engagement
It’s not training
It’s not ”change management”
It’s thriving on what we do and provide
It’s accepting the new & simple to realise the benefits