Date post: | 31-Oct-2014 |
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building social brands™
Social Media LandscapeKeiretsu Forum Northwest - Academy02.25.10
building social brands™
Nology Media | Seattle
• Social Media Program Management and Social Public Relations Firm
• End-to-end Social Media Integration, Content Development, Monitoring, and Measurement for Business
• Primary Focus Technology, Healthcare, Non-Profit, and Consumer Brands
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building social brands™
building social brands™
Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
4
building social brands™
building social brands™
A Conversation Prism
• Social media is defined by conversation, interaction, & discovery
• Early efforts personal (email, IM)
• Today, social media has evolved into every facet of interpersonal communication and commerce.
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building social brands™
You + Me + Mutual Value = <3>
building social brands™
Source: Brian Solis & JESS3
building social brands™
building social brands™
building social brands™
Source: Brian Solis & JESS3
building social brands™
Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
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building social brands™
building social brands™
• 400 Million Active Users
• Median Age 33
• 1 in 3 US Residents
• 50% of Users Log In Any Given Day
• 55 Million Status Updates Each Day
• 3.5B Content Items Shared Each Week Source: FastCompany, March 2010
building social brands™
building social brands™
Fastest Growing Segment
building social brands™
• 3rd Most Visited Destination on Internet for over 65 demographic
• Fastest Growing Segment is women 55 years and older - 514% 1H 2009
• More Users 35-54 than under 17
• Will Surpasses Google as Most Popular Site on Internet
building social brands™
Source: Mashable.com
building social brands™
building social brands™
building social brands™
700,000 Businesses in US
Have Facebook Fan Page
building social brands™
building social brands™
building social brands™
• A Round: $500K from Peter Theil, Reid Hoffman (ʼ04)
• B Round: $12.7M Accel Partners (ʼ05)
• C Round: $27.5M Greylock, et al
• MSFT $240M for 1.6% stake (ʼ07)
• $10-$15B Current Valuation
building social brands™
building social brands™
building social brands™
• 100+ Million Users
• 75 Million Visits in January
• 50% of Users Aged 25-44
• 50% of Tweets are non-English
building social brands™
Source: Twitter.com
building social brands™
13 Full-Time Tweeters
Source: Twitter.com
building social brands™
3 Full-Time Tweeters
Source: Twitter.com
building social brands™Source: The Nielsen Company 11/2009
building social brands™
• Monitter
building social brands™
• A Round: $5M from Charles River, Mark Andreessen, etc. (ʼ07)
• B Round: $15M Union Square, Bezos Expeditions, etc. (ʼ08)
• C Round: $35M Benchmark, et al (ʼ09)
• D Round: $100M Insight VP, et al(ʼ09)
• $1B+ Current Valuation
building social brands™
building social brands™
• 50M+ users
• Avg. Age: 41, 64% Male
• 53% $100K+ Incomes
• Explosive Growth During Recession
building social brands™
building social brands™
building social brands™
building social brands™
• 10.4 Billion Videos served October, 2009
• 84.4% US Online Audience Views Videos
• Average Length of Online Video 3.7 Min
building social brands™
Source: YouTube
building social brands™
Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
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SOLUTIONS:Technorati.Amazon.Comments on Digg, Reddit, Newsvine, YouTube, StumbleUpon.
I want to know and respond to what the public is saying about our products and services.
SOLUTIONS:LinkedIN.Facebook.
I want networking tools to create new business and locate new employees.
SOLUTIONS:Digg.Reddit.Newsvine.StumbleUpon.YouTube.
content, and therefore build tra!c.
SOLUTIONS:Technorati.
I am a opinion leader with a robust knowledge base, I want to raise awareness.
I want to know and respond to what the public is saying about our products and services.
SOLUTIONS:Digg.Reddit.Newsvine.StumbleUpon.YouTube.
I need channels to place our content, and therefore build tra!c.
SOLUTIONS:Create a Blog.Twitter.
building social brands™
Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
44
building social brands™
• LISTEN
• ENGAGE
• LEARN
• REACH
• BE TRANSPARENT
Keys to Great Conversation
45
building social brands™
• Social media requires work
• Nothing beats a great email list
• Not all tools are necessary
• Very, Very Targeted Advertising is Available, and Cheap
• Basic Marketing Strategy Still Applies
Keys to Social Media Success
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building social brands™
Questions and Answers
building social brands™
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