Date post: | 27-Aug-2014 |
Category: |
Social Media |
Upload: | edward-erasmus |
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EDWARD M. ERASMUS, MA | ARUBA, AUGUST 2014
10 KEY FACEBOOK USERS STATS
SOCIAL MEDIA LANDSCAPE OF ARUBA
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What we’ve learned so far…
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Social Media is disrupting how we…
• Interact
• Gather information
• Make decisions
• Share and collaborate
• Develop and create
• Do business
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Thanks to social networking:
• Society is moving towards a more
social, collaborative, interactive and
responsive web
• Higher interconnectivity
• Building communities
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(Source: Leverage. Social media image via Shutterstock.)
Key statistical data of different social platforms
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So here they are…
10 Key stats of Facebook users in Aruba
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1. Active Users in Aruba
• Currently Aruba has over 64,000 active
Facebook users (July 2014).
• Steady growth in users over the past 4 years.
• Users who own both a FB and a Twitter account,
post 6.5x more content on Facebook than on
Twitter (2013 data).
• Dramatic increase in Facebook Pages (mostly
businesses).
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1. Active Users in Aruba (continued)
Active users for country Aruba by social platform
Sources: Facebook, LinkedIn and Twitter
Facebook is by far the most popular Social networking platform in Aruba
Source: Facebook
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2. Age and Gender of Facebook Users
53% Active female users 47% Active male users
Source: Facebook
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3. Relationship status
38% of users have reported to be single.
Source: Facebook
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4. Education level
70% of users who filled out their education level in their account profile, have reported to have reached a college degree.
Source: Facebook
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5. Use of Device to Access Facebook
(over the past 30 days)
52% of users access Facebook using mobile and desktop devices interchangeably.
Source: Facebook
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6. Facebook Access by Primary Device
(over the past 30 days)
79% of users access Facebook using a mobile device only. 40% of users access Facebook using Android (mobile) platform.
Source: Facebook
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7. Industries Where Users Work
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8. Top 10 FB Page Categories with Most Likes
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9. Top 10 FB Pages with Most Likes
Crown Aruba has over 17,200 likes.
Source: Facebook
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10. Frequency of Activities (The number of times the users performed these actions on Facebook)
The median user liked an average of 17 Facebook pages. The average user liked 8 posts, posted 6 comments and clicked on 6 ads during the last 30 days (average data per user).
Source: Facebook
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More SM stats will be available soon…