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Social Media & Linkages to Multiple Markets Victoria Hirschberg McAllen Economic Development Corporation [email protected]
| Date post: | 20-Aug-2015 |
| Category: |
Business |
| Upload: | intelegia-group |
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Social Media & Linkages to Multiple Markets
Social Media & Linkages to Multiple Markets
Victoria HirschbergMcAllen Economic Development
Victoria HirschbergMcAllen Economic Development
McAllen EDC McAllen EDC
How Social Media Has Helped the McAllen EDCHow Social Media Has
Helped the McAllen EDC Establish a brand:
Trusted source for information Engage:
Journalists, CEOs, managers through BRE visits
Learn about new businesses, even collect leads
Show a different side of what an EDC does: More engaging and community-oriented We are humans who work hard and play
hard
Establish a brand: Trusted source for information
Engage: Journalists, CEOs, managers through
BRE visits Learn about new businesses, even collect
leads Show a different side of what an EDC does:
More engaging and community-oriented We are humans who work hard and play
hard
McAllen EDC’s Social Media Goals and
Objectives
McAllen EDC’s Social Media Goals and
ObjectivesPromote Programs and EventsDisseminate timely informationEngage with a wider audienceTell Our Story - Who is MEDC and what do we do?Create relationships
Promote Programs and EventsDisseminate timely informationEngage with a wider audienceTell Our Story - Who is MEDC and what do we do?Create relationships
Things to think aboutThings to think aboutSocial media is not a task, it’s a toolEngage multiple audiences/marketsShow a different side of economic
developmentCreate a viral effectProvide information
Social media is not a task, it’s a toolEngage multiple audiences/marketsShow a different side of economic
developmentCreate a viral effectProvide information
Highlight your social mediaHighlight your social media
Create a VIRAL effect!Create a VIRAL effect!
Twitter could be powerful
Twitter could be powerful
Retweet:
Targeting reporters:
Potential impact = 1,270 people
And who is following your organization?
Show a different side of your organization
Show a different side of your organization
Things to Consider When Crafting Your
Strategy
Things to Consider When Crafting Your
Strategy What’s the point? Who is your audience and potential
audience? Determine your relationship with them
What’s the point? Who is your audience and potential
audience? Determine your relationship with them What works for one organization might
not work for all What will your tone be?
Interactive Personal Institutional Human
What works for one organization might not work for all
What will your tone be? Interactive Personal Institutional Human
Things to Consider When Crafting Your Strategy
Things to Consider When Crafting Your Strategy
What social media tools does your audience use?
What works for one organization might not work for all
What social media tools does your audience use?
What works for one organization might not work for all
Define your organization and community before
someone else does
Define your organization and community before
someone else does
Social media is a tool to engage your multiple audiences and tell
your story!
Social media is a tool to engage your multiple audiences and tell
your story!
Connect With Us!Connect With Us!
www.mcallenedc.orgwww.exploremcallen.com
@McAllenEDC
www.mcallenedc.orgwww.exploremcallen.com
@McAllenEDC
