Date post: | 10-May-2015 |
Category: |
Technology |
Upload: | marian-cramers |
View: | 563 times |
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SOCIAL MEDIA FOR B2B CONTENT MARKETING
Marian Cramers
Salesforce Marketing CloudSenior Consultant@Marian Cramers
Marketers spend over 25% of their marketing budget on content marketing. (B2B Marketing Insider)
91% of B2B marketers use content marketing. (Content Marketing Institute)
78% of consumers feel that organizations behind the content are interested in building good relationships. (TMG Custom Media)
#1 in Social Listening #1 in Social Publishing #1 in Social Advertising
Owned/Earned Owned/Earned Paid
Pratt & Whitney gets a 10,000 foot view of their online community
Discovered 1000s of pilots & aircraft manufacturers talking on the social web
Created PT6 Nation to centralize and drive discussion
More than 30,000 members and 55,000 unique visitors
Ford Builds A Network of AdvocatesCreated 1st Social Car Launch with Ford Explorer
Built Ford Social, a community for insider info & ideas
Empowered dealerships to publish, analyze & update social content
#2 company for global social mentions
Engage with power users and enthusiasts
Specialized forums for expertise on product segments
Realized positive ROI from social media efforts
Caterpillar Tracks B2B Social Media ROI
Increased revenue by $4K in 5K partner salons totaling $20MM
Created 21MM impressions and 2.2MM engagements
Listening for conversations about salons, products & marketing
L’Oreal Drives Growth With Social
How Salesforce Marketing Cloud Gets Blog Traffic
Social Media Marketing for B2B
Listen to over 600 million social sources for point of need conversations, marketing opportunities and feedback on the products/services you offer
Publish engaging and interactive social content that will win people over – and win their business – and extend that content to the greater web
Connect with prospects and industry influencers on their preferred channels to build relationships, gain valuable insight, and encourage further brand adoption
Turn best performing content into compelling social ads proven to reach the right audience and get more exposure for your B2B company
Integrate with CRM technology to build and maintain comprehensive social B2B customer profiles and scale social across your entire organization
Track the success of social content and campaigns in real time, and use this data to adapt marketing strategies and adjust your business offerings
Social Media is not disruptive for B2B
How are Companies Approaching Social Media?
Social Media is big...
... but the need to scare companies into using social media only shows your lack of imagination
Social shouldn’t live in isolation
Insights Ecosystem
Trends (predictive), Influence
Sentiment (Chinese)
Sentiment (Dutch)
Demographics
Trends (People, Places, Things)
Leads, Service, Sentiment, Trends
Sentiment (Emotion)
Trends, Influence
Leads, Service, Sentiment, Trends
Link Multi-Language: Sentiment (9-langs incl Dutch, French, German, Italian, Russian), Sentiment by Topics
Sentiment (English, Italian, Portuguese, Spanish)
Sentiment (Japanese), Trends
Leads
Sentiment (Japanese), Trends
100 Unilever brands publish social content to over 1,000 social channels globally
The Dove Sketches Command Centre supported the campaign to over 160 million views, 19 Lions at Cannes
Thank you!Contact us at www.salesforce.com/marketing-cloud