SOCIAL MEDIA MADE EASY

By Alicia Anderson

ABOUT

Alicia Anderson @aliciakanderson www.blytheco.com/bam

WHAT WILL YOU LEARN TODAY

Definition of social media Social media landscape Importance of content Starter social media list (what to do first)

DEFINITION OF SOCIAL MEDIA

Low cost customer interaction

Based on sharing information

Create positive experiences

HOW TO USE SOCIAL MEDIA Build brand awareness Connect with customers Promote events Build your sales pipeline Promote thought leadership Get consumer feedback

SOCIAL MEDIA LANDSCAPE

More than just the tools to promote

Much more about content Make it personal Don’t sound like an info-

mercial

SOCIAL MEDIA TOOLS

Facebook LinkedIn Twitter Instagram Youtube Slideshare Google+ Pinterest

FACEBOOK

Focused on B to C Use business pages Interaction necessary Example

http://www.facebook.com/#!/farmfreshtoyou

LINKEDIN

Focused on B to B Individual profiles matter Company page Groups Questions Polls

TWITTER

It’s a handshake Based on sharing

content Use # the hashtag Perfect the tweet

Less than 140 characters

Link to content Use the hashtag

INSTAGRAM

Visual content to share Integrates with Twitter and Facebook Can also use hashtags

YOUTUBE

Sharing videos Demos work best Index content in description Drive action to more data What about viral ads? http://

hbr.org/2012/03/the-new-science-of-viral-ads/ar/1?referral=00060

SLIDESHARE

Great for getting found Make sure slides are

complete Branded Call to action Promote speaker

GOOGLE +

Use it to promote pages on your site

3.5% more likely to generate traffic

Use in conjunction with content

Cross-promote content that is on FB, Twitter and LinkedIn

PINTEREST

Great for visual content Can set-up categories Can pin pictures from the web Use info graphics Focused around B to C Great example of B to B

www.pinterest.com/hubspot

IMPORTANCE OF CONTENT

Who is your target audience?

What key words are they looking for?

What content do they want?

SOCIAL MEDIA STARTER LIST Define your target market Create content (2 weeks to one month

backlog of blog content) Set-up social media sites Listen to conversations Start to engage in conversations and

build rapport and followers Start promotion of content with CTA

QUESTIONS?

aanderson@blytheco.com

800.425.9843, x 2204 www.blytheco.com/bam @aliciakanderson http://www.linkedin.co

m/in/aliciakanderson

WANT MORE? State of Inbound Marketing 2012: The Top Takeaways –June 7,

2pm ET.  Going Social to Building Customer Engagement and Loyalty –

Tuesday, June 12, 2pm ET Facebook for Business – Tuesday, June 19.  Twitter for Business – Tuesday, June 26.  LinkedIn 102 – Tuesday, July 10.  Pinterest for Business – Tuesday, July 17.  Finding the ‘Hot Spots’ on your Website with Real-Time Traffic

Monitoring – Tuesday, July 31.  NEW: If you like it then you shoulda put a click on it: A look at

content creation and the magic of CTAs - Tuesday, August 7.

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