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Copyright Sparta Technologies 2013 t/a SpartaPay Zulf Choudhary Director Supported By Social Media Made Easy
| Date post: | 22-Oct-2014 |
| Category: |
Business |
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Copyright Sparta Technologies 2013 t/a SpartaPay
Zulf Choudhary
Director
Supported By
Social Media Made Easy
Copyright Sparta Technologies 2013 t/a SpartaPay
1. About Us
2. Social media?
3. Importance
4. Differences
5. Elements
6. Examples
7. Why plan?
8. Risks
9. Strategy
10. Marketing
11. How to
12. Driving visitors
13. Costs & risks
14. Summary
15. More info
Content
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We create bespoke mobile and web platforms
Social platforms and software management for over 15 years
Social engagement and inclusion specialism
Staff with IT backgrounds from private and public sector
Good knowledge base at the Manchester University
Voted best EU
IT Project 2007
About us
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Social media* refers to services or tools that aid interaction
among groups of people. They can create, share, and exchange
information and ideas in virtual communities.
Its about them
Mindset shift
From “Trying to sell” to “Making connections”
From “Large campaigns” to “Small acts”
From “Controlling our image” to “Being ourselves”
From “Hard to reach” to “Available everywhere”
Social media?
*http://en.wikipedia.org/wiki/Social_media
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• Facebook has 1.1 billion visitors per month*
• YouTube has 850 million visitors per month**
• Twitter has105 million visitors per month***
• These 3, account for 65% of all consumer social network
traffic in Europe and the USA.
* http://thenextweb.com/facebook/2012/10/23/facebook-passes-1-01-billion-monthly-users-604-million-mobile-users-and-
584-million-daily-users/
** http://www.youtube.com/t/press_statistics http://mashable.com/2013/01/03/google-has-105-million/
****See http://www.ebizmba.com/articles/
Importance
Because your customers are there
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Difference of communication flows
Traditional Marketing
communication plans
Social Media
communication plans
• Top down message
• Fixed message
• No flexibility
• Brand damage harder to repair
• User created messages
• Listen and manage issues
• Flexible & personalised message
• Building relationships
• Brand damage repairable
Difference?
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Engaging
Influence
Trustable
Key elements
Have something engaging for them.
Give visitors a reason to believe you.
Gain influence via authority or experience.
+
=
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Some channels
Online Communities
File sharing
Wikis
Blogging
Mashups
Video/pictures
Create Trust
Create Authority
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Forums, Blogs, file sharing, twitters, work networks, public networks etc
Examples
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http://www.eluminare.com/social-interaction.pdf
Why plan? Because of complex links
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Risks faced if not preparing
http://www.telegraph.co.uk/technology/news/8074985/Map-of-online-communities-shows-world-of-social-networking.html
Geography
Navigation
Channel (s)
Who to trust?
Why trust?
Arrive happy
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You have to plan to get the most out of social media. Plan and assess
the risks of using various tools and sites, to see if they are relevant to your
needs. Based on an analysis of needs, resources and what you think are
keys to success, you need to device a strategy.
Strategy is the art of using all your resources to work together to achieve
clear goals.
• Set clear aims and targets.
• Manage your resources well
• Everything must work together.
• You must be committed to it.
• Don‟t expect overnight success.
• Consistency.
• Decide to join other networks or create your own.
• Decide what types of networks do you want to join.
If you do not plan you plan to fail
Have a strategy
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Example of a simple blog with links
It requires time and resources
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Social media marketing which is known as „SMO’ or Social Media Optimization,
benefits organizations and individuals by providing channel for customers
support, a means to gain customer and competitive insight, and a method of
managing your reputation online
The most popular platforms:
• YouTube
• MySpace
• Delicious
Aim to get visitors your way
Marketing- traffic and influence
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• Increase your linkability
• Make tagging and bookmarking easy
• Reward inbound links
• Help your content travel
• Encourage the mashup
• Get communities connected
• Get viral
• Get linked and be an authority
Making media work via authority and or vanity by
using the networks to increase your influence and
presence on the social networks by being trustable by
-
Driving visitor traffic
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Auto transponder
Personal Response
Sales & Influence
Personal page to you
Relevancy of massage
Driving Traffic and
influence
Social networks
(computer program that automatically answers e-mail sent to it)
Driving visitors to you
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Costs
• Bags of time to sign up and
join networks
• Patience and listen
• Auto transponder software
• Produce relevant media
content (i.e. video, blogs, RSS
feeds)
Risks
• Your reputation
Mistakes to avoid
• Treating a blog like a press office
• Not blogging regularly
• Not enabling conversation
• Making new content hard to find
• Expecting too much, too fast
Costs & risks
Patience and hard worked is rewarded
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Social media are set of tools and channels using highly accessible and
scalable publishing techniques, for social interaction. It uses web-based
technologies to turn communication into interactive dialogues.
Obama ‘Yes You Can’
Summary
Engaging InfluenceTrustable+ =
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Telephone: 0161 306 5848
Email: [email protected]
Address: SpartaSoftUniversity of ManchesterArch 29, PO Box 88Sackville Street www.spartasoft.co.uk
Thank you
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This is not an inclusive list - please search the web for more providers
http://www.facebook.com/dellsocialmedia
http://www.marketingpilgrim.com/2010/04/
http://www.hitwise.com/uk/press-centre/press-releases/social-media-traffic-to-
retail-up-13-/
http://www.expansionplus.com/impr/social-media.html
http://mashable.com/2009/09/22/social-media-business/
http://en.wikipedia.org/wiki/Social media
Appendix info
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Online Communities: are an online space formed by a group of individuals to share their thoughts, ideas
and have a variety of tools to promote there thoughts , ideas or vision using Social Networking. There are
a number of tools available online to create communities which are very cost efficient as well as easy to
use.
Blogging: Blogs give users of a Social Network sites the freedom to express their thoughts in a free form
basis and help in generation and discussion of topics.
Wikis: A Wiki is a set of co-related pages on a particular subject and allow users to share content. Wikis
replace the complex document management systems and are very easy to create and maintain.
File sharing/Podcasting: This is the facility which helps users to send their media files and related
content online for other people of the network to see and contribute more on. YouTube, Grinder, etc
Mashups: This is the facility via which people on the internet can combine services from multiple vendors
to create a completely new service. An example may be combining the location information from a mobile
service provider and the map facility of Google maps in order to find the exact information of a cell phone
device from the internet, just by entering the cell number. Google Earth, smart phone geo location
services, marketing is form of mashup. Windows 8 is form of Interactive mashup.
Memes: is "an idea, behaviour or style that spreads from person to person within a culture. Mimics or virol
ideas-Youtube is full of them!
Terms explained
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Communication
•Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
•Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz
•Location-based social networks: Foursquare, Gowalla, Facebook places, The Hotlist
•Social networking: ASmallWorld,Cyworld, Facebook, Hi5, LinkedIn, MySpace, Orkut, Tagged, XING
Events: Eventful, The Hotlist, Meetup.com, Upcoming
•Information Aggregators: Netvibes, Twine (website)
•Online Advocacy and Fundraising: Causes, Kickstarter
Collaboration/authority building
•Wikis: PBworks, Wetpaint, Wikia, Wikimedia
•Social bookmarking (or social tagging):[16] CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd
•Social news: Digg, Mixx, NowPublic, Reddit, Newsvine, MyWeboo
•Social navigation: Trapster, Waze [17]
•Content Management Systems: Wordpress
•Document Managing and Editing Tools: Google Docs, Syncplicity, Docs.com, Dropbox
Multimedia
•Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation
•Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga, Openfilm, TubeMogul
•Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream
•Music and audio sharing: ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine
•Presentation sharing: scribd, SlideShare
Reviews and opinions
•Product reviews: epinions.com, MouthShut.com
•Business reviews: Customer Lobby, Yelp, Inc.
•Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers
Entertainment
•Media and entertainment platforms: Cisco Eos
•Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online
•Game sharing: Kongregate, Miniclip
Brand monitoring
•Social media measurement: Attensity, Statsit, Sysomos, Vocus
Networkers list
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Source: http://www.ebizmba.com/articles/social-networking-websites
Top 9 examples in Feb 2013
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Tools to create your own communities
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Watch out for network islands!
http://socialmediainfluence.com/wp-content/uploads/2012/06/SMI_socialmedia_map.jpg
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2013
The world is not all face book!
