Date post: | 06-May-2015 |
Category: |
Technology |
Upload: | salina-siu |
View: | 1,368 times |
Download: | 1 times |
June 2012Salina Siu, NST COMM
Social Mediafor AIESEC Canada
Tuesday, 19 June, 12
Today’s Agenda1. What are the new features of the Facebook timeline that I can utilize?
2. What should I post?
3. Where can I find content to post?
4. What are Twitter lists and how can they help me?
5. What is Hootsuite and what's so great about it?
6. How often should I post?
7. Who is in charge of posting?
8. How do I track analytics?
9. And what am I doing wrong?
Tuesday, 19 June, 12
Facebook TimelineWhat’s new about the timeline?
Cover image
Profile picture smaller and square
Custom icons for third-party apps
Messaging
More prominent “About” section
Visitors see their friends
Pinning and highlighting posts
Milestones
Timeline
Analytics
Tuesday, 19 June, 12
Tuesday, 19 June, 12
Tuesday, 19 June, 12
Tuesday, 19 June, 12
Tuesday, 19 June, 12
Facebook TimelineWhat’s new about the timeline?
Cover image
Profile picture smaller and square
Custom icons for third-party apps
Messaging
More prominent “About” section
Visitors see their friends
Pinning and highlighting posts
Milestones
Timeline
Analytics
Tuesday, 19 June, 12
Analytics
Tuesday, 19 June, 12
Competitor AnalysisWho are your competitors?
What are they doing?
What is the audience saying about them?
What are they doing well?
Key takeaways and insights
Tuesday, 19 June, 12
What to post?
Tuesday, 19 June, 12
What to post?
It’s hard.
Tuesday, 19 June, 12
What to post?
It’s hard.(Smash)
Tuesday, 19 June, 12
What to post?
It’s hard.(Smash)
So get help.
Tuesday, 19 June, 12
Your Goals
Connect with new businesses
Strengthen relationship with past TN takers/alumni
Recruit students to join AIESEC
Increase awareness of what AIESEC is
Promote all the awesome things that we are doing
Tuesday, 19 June, 12
Your Audience
Who is your audience? Students, what faculties?
Businesses, what industry?
Alumni, what are their names?
Who is your ideal audience?Where can you find them?
Tuesday, 19 June, 12
Your Key Messages
What are your key messages?AIESEC is great because it’s the best place for someone like me to develop into a person that could impact the world
AIESEC offers young people like me the opportunity to get experience and skills that matter today
AIESEC has challenging leadership experiences
AIESEC offers international internships
AIESEC allows me to interact with an extensive global network
Tuesday, 19 June, 12
What to post?
Facebook:
More visuals (video/photos)
Updates that will not garner a reply tweet but a like.
Tuesday, 19 June, 12
Facebook and Twitter are not the same!
Tuesday, 19 June, 12
What to post?Updates
Reminders
Tips
Questions
What is the world talking about?
Re-post
Articles/Books
News
Interviews
Testimonials
Facts
#110reasons
FAQs
Blog posts
Tuesday, 19 June, 12
Finding ContentFollow blogs:
Google Reader
Discover blogs:
Google Alerts
Flipboard (mobile)
Twitter lists
Keywords, hashtags
Pinterest, YouTube, Google Alerts/News/Blogs
Attend events
Tuesday, 19 June, 12
Finding ContentTwitter lists:AIESEC Canada LCs
International LCs
Your LC members
Other campus clubs or faculties
Journalists
Private list of alumni and TN takers
Private list of potential TN takers
Private list of competitors
Tuesday, 19 June, 12
What is Hootsuite?
Manage multiple social media accounts
Schedule tweets
Personalize dashboard with streams
Tuesday, 19 June, 12
What is Hootsuite?
Manage multiple social media accounts
Schedule tweets
Personalize dashboard with streams
Tuesday, 19 June, 12
How often?
Twitter 8-10/day
Facebook 2-3/day
Tuesday, 19 June, 12
Who’s in charge?
VP should train and supervise
Requires system to receive LC updates
Make VPs responsible for their own updates
Tuesday, 19 June, 12
Social Media Schedule
Tuesday, 19 June, 12
Analytics
Hootsuite (ow.ly) or bit.ly
Facebook analytics
Website/blog analytics
Track followers, RTs, likes, comments
Klout and other websites
Tuesday, 19 June, 12
Tuesday, 19 June, 12
Brand Monitoring
Google Alerts
Google yourself
Search tweets
SocialMention.com
Tuesday, 19 June, 12
And now...
Here is what NOT to do on Twitter and EVERY LC is getting called out ;)
Tuesday, 19 June, 12
Don’t have any misspellings or grammatical mistakes.
Tuesday, 19 June, 12
Always punctuate. Add a period to the end of your tweet.
Don’t be too random.
Tuesday, 19 June, 12
Don’t add a space before punctuation.
Tuesday, 19 June, 12
Take out unnecessary words and be concise as possible.
“Have any summer plans yet? We have 10 AIESEC positions to each English in Turkey and China starting in July!”
Tuesday, 19 June, 12
Don’t start off your tweet with an @mention. Twitter could read this tweet as a conversation, in which case, only the people who follow both you and the @mention user will see the tweet.
If I don’t follow @AIESEC, then the following tweet may not show up on my news feed.
Tuesday, 19 June, 12
You don’t need to include the original post when replying. You probably want to do this to give readers more context, but it actually gives them less context.
If you’re having a back and forth conversation, Twitter automatically threads the posts so users can see the entire conversation. If you break the thread with a “RT with Comment” and it’s doesn’t start with an @mention anymore, then users cannot read previous messages when they click to expand the post.
Tuesday, 19 June, 12
Don’t tweet links without adding an intriguing comment. You need to give people a reason to click.
Tuesday, 19 June, 12
Don’t promote yourself too much.
Don’t use overly obvious add-on such as, “new post”, “read our blog post”, etc. because it sounds like you’re just trying to spam them. People will realize on their own that it’s from your blog. If you include it, it sounds too promotional.
Instead, sound like you’re offering valuable information, that there’s something interesting in the article that they can benefit from, you need a hook.
Tuesday, 19 June, 12
Be professional. The content you’re talking about and the words you use need to be professional, appropriate and brand aligned. ANYONE could be reading your tweets and we want externals to receive a good impression of us.
Tuesday, 19 June, 12
Don’t tweet like it’s your personal account. Although I wouldn’t recommend tweeting things that don’t add value to your readers from your personal account either.
Don’t @mention yourself.
Tuesday, 19 June, 12
If you’re going to mention another person or organization, use their username so they’ll be notified.
Ex. @KanataChamber
Tuesday, 19 June, 12
Don’t have tweets that are too long and get cut off. Keep an eye on your word count.
Tuesday, 19 June, 12
Don’t RT everything. Your feed will be boring is all you do is RT without adding your own intriguing comment or question.
But if you’re adding a comment or question, make sure it’s one that non-AIESECers want to answer.
Although this tweet is trying to tie AIESEC to the article, which is a good thing, the question doesn’t correlate with the article. It may be misleading for people who want the answer and click the link to find nothing about AIESEC’s brand promise in the link.
Tuesday, 19 June, 12
What you RT can seem like an endorsement, so be careful of supporting non-AIESEC related things.
Will people expect AIESEC internships in the link? Will people think AIESEC is working with teenwork.ca and have something to do with the webinar?
Tuesday, 19 June, 12
Don’t overuse exclamation marks
“Only a few more weeks until Diana, our intern from Mexico arrives for her internship with the Namco Group!”
Tuesday, 19 June, 12
Don’t overuse capital letters.
Tuesday, 19 June, 12
Don’t use acronyms.
Tuesday, 19 June, 12
Don’t talk about things other people wouldn’t understand.
Tuesday, 19 June, 12
Don’t post things out of context.
Tuesday, 19 June, 12
Words that should be capitalized need to be capitalized.
Make sure your tweets are sending key messages that support your social media goals.
Tuesday, 19 June, 12
Don’t overload on hashtags and @mentions. Makes it harder to read.
Tuesday, 19 June, 12
Have variety in your content. Don’t do the same thing every day. And if you’re doing an on-going type of post, at least re-word it so it adds a little variety and sounds different every time.
Tuesday, 19 June, 12
Keep messages brand aligned with key messages that support your social media goals.
Ask yourself, what key message is your post delivering? Perhaps you want to show support to the organization that you’re RTing, but why would you followers want to read that?
Tuesday, 19 June, 12
Use link shorteners to track link clicks.
Tuesday, 19 June, 12
Keep your social media accounts active.
Don’t tweet only during conferences.
Tuesday, 19 June, 12
Don’t set up auto-tweets. Write your own in a way that sounds interesting to users.
Tuesday, 19 June, 12
Tie your tweets into current events, but don’t force it.
“Wish you were in Germany watching the game live? Make sure you're there next time; AIESEC internships take you across the globe!”
Tuesday, 19 June, 12
There shouldn’t be any accidental tweets.
Make sure your profile picture fits the square.
Tuesday, 19 June, 12
TA-DA Now you’re social media pros.
Tuesday, 19 June, 12
Contact me for questions!
Email: [email protected]
Skype: salina.siu
I am Salina Siu,
NST Communciations
Tuesday, 19 June, 12