Date post: | 21-Oct-2014 |
Category: |
Business |
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Social Media Management
Presented by Tyler ThomasSocial Media Specialist – University Communications
@UNLincoln | @[email protected]
October 9, 2013
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PLANNING
• Where in the digital ecosystem does social media fall?– Who does social media support in your
organization? • Sales • Marketing • PR • HR• All of the above
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STRATEGY
• Goals– What do you want to do? Why?
• Which channels will you manage? – Who is the audience(s) – What are the Key Performance Indicators (KPIs)?
• How will the channels be managed? – Content Team(s)
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SETTING UP BRANDED PROFILES• Do your research– Be consistent• Profile images• Short descriptions• Overview copy • Website listings
• Maintain visual brand standards (if you don’t have them, create them).
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CONTENT CREATION• Planning – Content teams– What will you post• Categories
– How often and when? – Who will post? • Production workflow
• TOOLS: Content Calendar, Google Docs.
Click photo to see example content calendar
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CONTENT CREATION IDEAS
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CONTENT CREATION IDEAS
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LISTENING• Content Curation – Hashtags– Keywords– Phrases
• TOOLS: Statigram, Hootsuite.
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ENGAGEMENT• Create & Promote
Specific Hashtags – General– Event Specific
• Create Social Situations
• TOOLS: Statigram, Hootsuite.
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CHANNEL PROMOTION• How will you promote
your social media channel/hashtags? – Basic touch points
• In-Store, Website, Business Cards, Email Signatures, Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels
– Contests/Promotions
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GOING FORWARD• How will you keep the lines of communication
open within your organization/client?• How and how often will you measure and
evaluate success? • How will you stay informed on the latest
trends in social media? – Blogs, Meetups, Conferences, Hashtags
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TOOLS• Hootsuite • Google Docs• Project Management Software• Statigram• Facebook, Twitter, Google+ & YouTube Insights• Bit.ly• Storify• Social Media Design Blueprint
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Connect With Us: @UNLincoln, #UNL