SMM

Social Media Marketing – Optimization

Social Media Marketing is to create content on social media websites like facebook, wikipedia, twitter and others to attract attention. This includes generating online conversations about the product or services which eventually encourages internet users to share the information with their social networks and thus the message spreads for a user to another and is trusted because it is coming from another trusted source and not from the company or the brand itself.

What is Social Media?

What is Objective of Social Media?

Sales | Return of Investment | Bottom Line WRONG

Connecting | Listening | EngagingRIGHT

Social Media Networks- Tools- Types

Facebook Ranking

September @2010

Facebook is all about…

•Creating Conversations•Listening to Conversations•Letting fans have their own conversation•Engaging with fans along with Facebook Applications and contests•Providing opportunities for fans to advocate your brand through likes and comments

Some statistics,

•There are 500 million active Facebook Users•33% of Facebook users are fans of brands•Survey shows that the #1 reason users become Fans are to get special offers and promotions•Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year

Fanpage Slideshare Twitter Twits Blogs/ Microblog

Creating new applications

Facebook events/

advertisement

Status shuffle

Facebook Links with

September @2010

Twitter Tweet Ratio

Twitter is all about

•One on one conversations with Prospects•Listening and Solving customer complaints•Listening to customer suggestions•Sharing valuable information

Some statistics,

•140 characters is the maximum length of a Twitter Tweet•There are 106 millions users on Twitter•70 million Tweets are sent everyday•That’s 640 Tweets per second•An estimated 1 million active Indian users on Twitter

Active RSS

Google Readers active

Facebook/ Linkedin/ etc

Creating microblogs/

Digg

Twits crawling

Caltweets/ increase followers

SubscriptionOn all

related sites

How twitter generate Social Media Optimization

Youtube Updates Per min/ day

YouTube is all about

•Being Interactive•Going viral•Live demos•Call to action

Some statistics,

•Youtube is the second largest search engine in the world•24 hours of video are uploaded on Youtube every minute•It would take you 1,700 years to watch all the Youtube videos•There are so many videos has more than 220 million clicks till date

Creating youtube

pages

Link with all bookmark

sites

Facebook/ Linkedin/

websites etc

Uploading presentations/client snaps

Link with blogs and

microblogs

Other smm sites

Subscription active

Youtube- generating more SMO or more viewer traffic

Blogger word count per min

Blogosphere is all about

•Providing useful industry information•Listening and involving your prospects•Reading and responding to posts about you

Some statistics,

•200 million blogs indexed by Technorati•54% bloggers post or tweet daily•34% of bloggers have posted information about products or brands at least once

Update everyday content

Link with RSS feeds

and G. Readers

Useful for Microblog and Feeds creation

Uploading videos,

snaps, data, features, ppt

etc

Indirect company

branding and advertising

eg. Testimonials

Helpful- Text generation,

keyword generation

Active subscription

– getting more

readers

How Blog is useful to generate SEO traffic?

Linkedin a professional network

Ways and statistics to Use LinkedIn

1. Increase your visibility Add connections to increase the probability of being seen.

2. Improve your connect ability. Show all your affiliations in your profile - your past companies, educational institutions, and activities.

3. Improve your Google Page Rank. Make your LinkedIn profile public, give it a custom URL, and include your profile in your email signature.

4. Enhance your search engine results. Promote your blog/website by including links to them in your LinkedIn profile.

5. Perform blind, “reverse,” and company reference checks. Check references for a potential boss or company you are interviewing at.

6. Increase the relevancy of your job search. Use advanced search to find where people with experience like yours work. Search using keywords relevant to your field.

7. Make your interview go smoother. Learn more about people you are meeting so you can discuss common interests & acquaintances. It’s better than awkward silences.

8. Do an advanced search for a company (uncheck “Current Companies only”). You will find the rate of turnover.

9. Thinking of investing or working in a particular sector? Learn more by finding people who work for competitors or failed companies.

10. Track startups. Find out who is doing new startups by searching for “new startup.” Sort by degrees to see people closest to you first.

Generating company

profile and

Link with RSS feeds

and G. Readers

Useful for Microblog and Feeds creation

Uploading videos,

snaps, data, features, ppt

etc

Indirect company

branding and advertising

eg. Testimonials

Helpful- Text generation,

keyword generation

Active subscription

– getting more

readers

How Linkdine helpful in bend building and candidate generation

StumbleUpon surpassed 10 million users in 2010Other Social Media Networkswww.stumbleupon.com

More than 40 million users on photo sharing network Flickrwww.flickrcom

Other Social Media Networks

Despite the mistakes of Diggin 2010, they still manage to achieve around 23 million unique visitors per monthwww.digg.com

In 2010, SlideSharegrew their traffic to 45 million people using the site every month

www.slideshare.net