Date post: | 21-Oct-2014 |
Category: |
Business |
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SOCIAL MEDIA MARKETINGAN END USER PERSPECTIVE
END USERPERSPECTIVE?
WHO AM I?
PRESENTATION TOPICAL OVERVIEW
• Social Media Trend Analysis
• Internet: Importance of Aesthetics
• Business Credibility = Corporate Identity
WHO AM I?
3 FUNDAMENTAL QUESTIONS TO ASK YOUR SOCIAL STRATEGIST
QUESTION #1
What am I looking for?
Content is Context // Context is Content
WHAT AM I LOOKING FOR?
• Extension of Myself:
• Are you relevant to me?• Readable Content?
• Are you giving me what I want to see?
BUSINESS IMPLICATION:WHAT AM I LOOKING FOR?• Philosophy: Dive In
• “Test the Waters”• Look in order to find (understand)
Source Content: Guy Kawasaki - http://www.inc.com/eric-markowitz/guy-kawasaki-dont-plan-your-social-media-just-do-it.htmlGuy Kawasaki - http://peterfaur.com/2011/03/08/guy-kawasaki-shows-how-to-get-things-done-in-the-21st-century#axzz2EAXjc1lBFacebook Social Graph Data - http://arxiv.org/pdf/1111.4503v1.pdf
QUESTION #2
Who Shared It?Sourcing your content for reliability.
Is it an accurate reflection of…me?
WHO SHARED IT?
• Create Sharable Directed Content
• Be Original
• Link, Share, Tag• Recognition of Sources provides Credibility that
derives Engagement
Shareable Content: Mashable
PRACTICAL APPLICATION:WHO SHARED IT?
Source Content: https://www.facebook.com/mashable?fref=ts
PRACTICAL APPLICATION:WHO SHARED IT?
Source Content: https://www.facebook.com/bonobos
Fielding? Call to Action-in Timely Fashion?
QUESTION #3
Why [*How] did it go “Viral”?Follow the Money?
(Disclaimer: *Honestly: Probably the Boring Stuff)
WHY DID IT GO “VIRAL”?
Source Content: https://www.facebook.com/help/279981958693502/
So what causes Virality*?
WHY DID IT GO “VIRAL”?
Cats.
Yes. Cats.Source Content: http://blog.nielsen.com/nielsenwire/global/social-media-report-2012-social-media-comes-of-age/http://pusheen.com/http://knowyourmeme.com/memes/grumpy-cat
BUSINESS IMPLICATIONS:WHY DID IT GO “VIRAL”?
Source Content:http://www.entertainmentwise.com/news/95987/Psys-Gangnam-Style-Surpasses-Justin-Biebers-Baby-As-Most-Watched-YouTube-Videohttp://www.thejakartapost.com/news/2012/08/24/viral-clip-gives-koreas-psy-a-pop-culture-moment.htmlhttp://www.youtube.com/watch?v=9bZkp7q19f0
November 26, 2012.
Impression Made.
HOW DID IT GO “VIRAL”?
Know your mediums, and your audience. [Seriously] Hope for the best*.
Source Content: State of the Media-The Social Media Report 2012, Nielsen [December 4, 2012]
HOW DID IT GO “VIRAL”?
Know your mediums, and your audience. [Seriously] Hope for the best*.Source Content: State of the Media-The Social Media Report 2012, Nielsen [December 4, 2012]
FINAL END USERPERSPECTIVE
KNOW YOUR AUDIENCE…CUSTOMER [OPINION] IS KING…RESPECT IT
SOCIAL MEDIA 101: REPUTATIONAL MANAGEMENT
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
-Warren Buffett, Chairman & CEO Berkshire Hathaway
SOCIAL MEDIA 101: REPUTATIONAL MANAGEMENTHow does this help me?
• Benchmarking?
• Someone else has already failed harder than you (probably)
• #McDstories
Content Source: We Are Social: http://wearesocial.net/blog/2012/11/avoid-twitter-disaster/Forbes: http://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/
Screenshot taken
earlier today…Need a hint?
*Psst Follow#McDProBowl
Story Source: http://mashable.com/2012/12/03/mcdonalds-tv-ad-twitter-hashtag/
Twitter: @johnnewwe
Facebook: https://www.facebook.com/johnnewwe
LinkedIn: http://www.linkedin.com/in/johnnewwe/