Social MediaSocial Media

Degrading community based organizations or helping them…?

-Dr. Clinton Cimring

Social Media as a Tool

Pull our your laptops or mobile devices and search the hashtag #givingtuesday

Facebook Feed

Instagram

Are the effects Quantifiable…?

• 30,000+ PARTNERS IN 68 COUNTRIES including small businesses, nonprofits, government agencies and major corporations

• ESTIMATED 470% INCREASE IN ONLINE donations on the Tuesday after Thanksgiving since its inception in 2012

• 32.7 MILLION TWITTER IMPRESSIONS and 750,000+ hashtag mentions

• 15.4 BILLION global impressions in print and social media

• 40+ CIVIC CAMPAIGNS around the U.S. in cities and communities

#GivingTuesday harnesses the potential of social media and the generosity of people around the world

to bring about real change in their communities; it provides a platform for them to encourage the

donation of time, resources and talents to address local challenges. It also brings together the collective

power of a unique blend of partners— nonprofits, civic organizations, businesses and corporations, as well as families and individuals—to encourage and

amplify small acts of kindness.

As a global movement, #GivingTuesday unites countries around the world by sharing our capacity to

care for and empower one another.

Other examples of Social Media as a “conduit for social change”?

Pull up your laptops and mobile devices again and search for #lungs4tiff

Who is Tiffany Rich?

#Lungs4Tiff and Cystic Fibrosis26-year-old college student from Brentwood, California who has cystic

fibrosis and is on the donor list for a pair of lungs. Her number one dream, other than new lungs, was to meet Taylor since she said her music

had inspired her not to give up hope. In the previous photo she was holding up a sign reading that was her one wish.

I saw the photo on Thursday, July 30, 2015. I did all in my power to gain attention to her photo, which led to her appearing on the NBC Bay Area News. On August 7, she received a call from Taylor Swift and got to meet

her on August 15, at Levi’s Stadium in Santa Clara. The story was then featured on the cover of Buzfeed on August 18, 2015, which has been

seen by millions around the world, as well as in Seventeen, Eonline, and Countryweekly.

Tiff is now one of the first spokespersons for Cystic Fibrosis and people continue to post about her story with the hashtag, #lungs4tiff, with 766

current posts on Instagram with the tag.

The results?

Since the story went viral in August, Cystic Fibrosis national has reported a 333%

increase in donations as compared to the Fall of 2014, which is in the hundreds of

thousands for the foundation and it has only been 2 months…

Charities I work with 2015 vs 2014

Broward Health Foundation: almost $1,000,000 more in donations

Big Dog Ranch Rescue: a reduction in expenses of $2,777,807 (in 2014) to 2,100,300 (in 2015), which has led to the purchase of a new ranch

Tri-County Animal Rescue: increase in revenue from $2,447,582 in 2014 to ~$3,000,000 in 2015.

Joe DiMaggio Children's Hospital Foundation: increase in overall profits by $500,000

Jessica June Children’s Cancer Foundation: 100% increase in revenue from $380,031 to ~$700,000