Date post: | 20-Aug-2015 |
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Social Media @BCCare
here for anyone affected by breast cancer
Library & Resources
(Information Centre)Help with enquiries
books and other resources
Carry out literature searches
…
Publishing(Editorial, Digital,
Design & Production)
Concept / development
Writing / proofing / editing
Video editing
Layout / Print
…
Community &
Social MediaDiscussion forum
Presence on Social Media
Guidelines and advice
…
refine
Information & Multimedia (Services)
inform produce discuss
The Information & Multimedia team manages all of Breast Cancer
Care information in all formats across all services, enabling us to
achieve our aim of having integrated services and a „one stop shop‟ of
information.
We operate like an in-house agency for other departments
Getting to know our audience
+37%CEO
TRUSTEE
1 post every 4 minutes
1500+ active users / month
60,000 visitors / month
8 hours of moderation / day
Response to cold mailing
• Picked up on
www.socialmention.com
• Comment (add web link,
thank & offer support)
• Tweet it (better in their
words & promotes their
blog)
• Builds relationship
• Their readers see our
response
• Target wedding industry
Don’t discount celebs with smaller followings
Everyone’s a VIP!
• Find: search “strawberry tea”
• Engage: follow, like, comment, ask Q
• Nudge and support
• Thank
>> gathering a pool of supporters
>> keep motivated
>> make them feel special
>> customer service
>> they tell their networks
Find ’em, engage ’em, thank ’em
• @annknitsphere: Off to a strawberry tea at my son’s school• {@BCCare follows @annknitsphere}• @BCCare: Is that strawberry tea for Breast Cancer Care?• @annknitsphere: Yes it is. I knitted him some strawberries
and a tea cup to take in!• {@annknitsphere follows @BCCare}• @BCCare: Oh, I know someone who‟s looking for a teacup
pattern for her knitted strawberry tea @kittybawden.• @annknitsphere: @BCCare @kittybawden – here’s a
picture of the knitted tea cup. I got the pattern from XXX• {@annknitsphere blogs about Strawberry Tea}• {@annknitsphere and @kittybawden follow each other and swap knitting
tips}• @BCCare: Thank you! How did the strawberry tea go?• @annknitsphere: It raised £143.45. It was a lot of fun :)
what‟s next
Top tips
Buy-in
Empowerment
Integration