How To
Hi, I’m Ivan Bayross
The ProfessionalI’ve have spent more than 30 years in the
software development industry, working pretty
darn hard.
My wife and I owned and ran a software
development house at Mumbai, India.
During this exciting journey I wrote and published
68+ books. In case you are wondering, Yes
I still write.
The Digital MarketerToday Digital Marketing engrosses me and
intrigues me on so many different levels.
It’s taken traditional marketing rules &
processes and stood them on their head.
Digital Marketing brings breath taking,
continuous, changes to traditional marketing.
Digital Marketing has a life of its own.
It grows and mutates driven by the needs and
wants of Customers and Marketplace.
This makes Digital Marketing exciting.
I’ve been truly blessed to be engrossed in this
space for the last 12+ years.
The TravellerAfter 33 years of executing projects for multiple
US clients, I decided I must do something totally
different.
I decided that I’d become a much happier
human being, by living a less stressed life,
and travelling.
I truly believe reading and being thrilled by the
book - THE 4 HOUR WORK WEEK – by Timothy
Ferriss was the tipping point.
The TrainerOver the last 10+ years I’ve put aside one
working day in the week, when I’d guest lecture
at a few MBA and Engineering colleges in and
around Mumbai.
I especially enjoy sharing my experience skills
with students and professionals alike.
The Human Being I'm a 64 year old, internationally published
author, techno geek, mentor and friend.
I was a deck officer in the merchant navy for
about 9 years.
I have M. Tech from Manchester University, UK.
I’ve Authored
72 Books
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As a website owner you could be
managing several social profiles,
across a number of social media
platforms. This involves a lot of
work that needs to be done daily.
What will help you get the very
best results for your efforts is
knowing which social platform is
working for you and which is not.
Once you know, which social
media platform is delivering the
best results for the hard work
you’re putting in, you can focus
your marketing efforts there and
reap a lot of benefits.
This social media health check
will help you identify successes
and shortcomings in your social
media marketing efforts, and
give a boost to your online
presence.
Whether you have a long-
forgotten YouTube profile with 5
followers or a neglected
Facebook page with zero likes.
Whether you manage a handful
of social profiles or hundreds,
this health check will definitely
help ensure how successful
your social media marketing
strategy will be, going forward.
Important Of SM Profile
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The first question you must ask is:
Are you engaging with your ideal customers?
Audience Content
Channels Profiles
Key Areas Covered:
AUDIENCE
NOTE: This is the perfect time to list down the key
demographics of your ideal audience.
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Age Range
Gender
Education Level
Employed
Monthly Income
Disposable Income
Marital Status
No. of Kids
Browser Used
Located In
Other
AUDIENCE
Enter ideal audience demographics.
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Jot down the top 3 challenges your ideal customers are struggling with?
1.
2.
3.
AUDIENCE
NOTE: Be as detailed as possible.
This will help you when you are deciding what content you
must deliver your ideal customers in the social media channels
they hang out to add value to them and build trust.
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The social media marketing content you share, is your most important
asset. It’s what drives engagement on social channels.
CONTENT
It helps build your brand
image and authority. You
must make sure it’s
engaging, and adds value to
your target customers,
otherwise the content you
work hard at delivering won’t
help you succeed in driving
engagement.
Don't focus on vanity metrics
such as likes.
Instead focus on real metrics
(i.e. engagement) such as
shares, retweets,
comments, and the timing of
your replies?
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Type Of Content Posts How Many Times A Week?
Videos
Podcasts
Educational Posts
Promotional Posts
Entertainment
Infographics
Other
Browser Used
Located In
Other
CONTENT
If your content isn’t performing well, for example if no one or very few
are engaging with it, i.e. likes, retweets, comments and shares, here
are a few questions that could help fix that.
Are you sure your content is performing well?
Deliver different content types.
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Is the quality of my post content, audience appropriate?
Are there spelling and grammar errors in my posts?
Is my post content relevant to the audience I’m posting to?
Am I posting frequently enough?
Do I cover my topic in-depth or superficially?
A great post content creation checklist? Does my content:
1. Address the pain(s) of my target audience.
2. Answer frequently asked, industry relevant questions.
3. Is a mix of terrific - value add - text, images, video and podcasts.
CONTENT
Ask Yourself:
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CHANNELS
1. Which SM channels are you on?
2. Are they all active?
3. Are you focused on social channels that drive engagement?
The goal here is to find out which social networks deliver the best
engagement results and focus on those.
All major social networks have built-in analytics, so it should be easy
to get the engagement data you need.
List Your Social Channels:
You can identify
which networks are
performing by
creating a
spreadsheet, and
listing all of your
profiles along with
the key data you've
gathered.
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CHANNELS
Use the sheet below as an example.
Profile
Name
Channel Following Traffic Engagement How Many
Times Do I
Post?
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CHANNELS
1. Am I using the correct channels to reach my target audience?
2. Do I need to add a new social network into the mix?
3. Which are the best and worst performing SM channels?
4. Which channels should I drop?
5. What’s the best day in the week to post for maximum engagement
on that social channel?
6. What’s the best time in the day to post for maximum engagement
for that social channel.
7. Do my posts have an arresting headline & sub headlines?
8. Does my post have terrific / appropriate images?
9. Does my post have an irresistible - Call To Action?
9 Questions to ask yourself:
What follows is a checklist of essentials for different social
media networks to help you get the most engagement from
your social profile(s).
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SOCIAL MEDIA PROFILES
Update page status ______ times per week.
Make sure your content is an engaging mix of text, images videos and
podcasts, as well as shares from other relevant pages.
Always tag people or businesses in your posts.
Experiment with new features:
Facebook Live and Messenger chatbots.
Respond to fan comments within
15 minutes to get the “Very
Responsive” FB badge.
Use preferred audiences. Restrict
locations on posts to boost
engagement in the regions you're
targeting.
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SOCIAL MEDIA PROFILES
Set a monthly budget for paid advertising on Facebook
Promote already successful posts with “Boost Post”.
Promote your site, landing page, blog or app to attract visitors.
Create an offer or discount code to drive sales.
FACT: Facebook videos deliver twice the engagement and
interactions when compared to image and text based posts.
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Always follow the 80/20 rule when
tweeting.
Add value to your followers 80% of the
time via your tweets Be promotional only
20% of the time.
SOCIAL MEDIA PROFILES
Be short and succinct - 110
characters or less.
Post at least ____ tweets per day
Images don't cost characters any
more - add them.
Circulate your content, including
blogs.
Add #hashtags to boost
discoverability.
Include a call-to-action when
appropriate.
Add comments when retweeting
influencer and follower posts.
Follow ______ new people or
companies per week.
Stay on top of trends by reading
______ articles about your industry
a week.
Experiment with Twitter Cards to
promote your website or app.
Keep your "Following" list clean.
Regularly check and purge inactive
/ pornographic accounts.
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SOCIAL MEDIA PROFILES
Share valuable insights to followers
about (pick 3-5 topics)
Post ____ updates per week.
Keep them relevant and
professional.
Keep your company profile up to
date.
Check your LinkedIn profile ____
times a week.
Write an informative and targeted
description.
Update your cover photo and logo
as and when required.
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SOCIAL MEDIA PROFILES
Post images _____ times a week.
Keep captions under _____ characters and use @mention when credit is
due.
Expand your reach by using 5-7 #hashtags per post.
Use the same 2-3 filters and
colours for brand recognition.
Update your profile bio and
website link frequently.
Engage with others by liking
and commenting on their
photos and videos.
Experiment With
Instagram Stories.
They are great for quick
tutorials and offers.
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Make sure your posts are set to “Public” to reach
maximum users/search.
SOCIAL MEDIA PROFILES
Google Plus
Share new content at least ____ times per week, ideally from
personal profiles and company pages.
Circulate content, offers and blog posts.
Share content from industry influencers.
Promote events and job postings.
Follow ____ new people or companies per week.
Offer YouTube Live (previously Hangouts On Air) to prospects
and customers.
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SOCIAL MEDIA PROFILES
Add _____ new pins and boards to your company page each month.
Definitely include:
Products.
Examples of your work.
Follow ____ new inspiring boards each week from users related to
your industry.
Always use keywords in your pin descriptions & board titles.
Add boards that your customers would be interested in.
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SOCIAL MEDIA PROFILES
YouTube
Find ____ new videos each week to share on Facebook,
Twitter, Google+ and other social media channels.
Create and deliver videos that showcase your business
expertise.
Create and deliver a series of videos to address frequently
asked questions from prospects and customers.
Subscribe to new channels associated with your industry.
Interview customers and employees and post their
testimonials to YouTube and your website.
Post videos relevant to your industry, but try and put a fun
twist in their content.
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In Conclusion
When your social media marketing strategy focuses on the
above, you’ll experience the huge positive influence that Social Media
Marketing has on your month to month, website income.
If you found the contents of this Social Media Marketing checklist
useful (or not), please send in your comments or suggestions to the
Email address contained in the page footer.
If you feel that with a some more
information added this checklist
would be of more value to you,
please send in your comments or
suggestions to the Email address
contained in the page footer.
I’d love to hear back from you,
bouquets and brickbats both
welcome.
© SDM / Ivan Bayross All Rights Reserved [E] [email protected] [P] +919892734331
Send me an email to admin@school-of-
digital-marketing.com.
Tell me how I can help you. I'd be delighted
to do so.
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HERE IS WHAT YOU DO NEXT
Each Social Media Marketing Training Module delivers:
a. A concept building Video
b. A PDF transcript of the Video
c. Hands on exercises for each module
d. All available as downloads
This training program teaches you how to plan, execute and
monitor a Social Media Marketing strategy, that drives focused
site visitors to your website.
Join Now! There’s A Surprise Waiting For You!
5 Part Social Media Marketing Strategy Creation Course
If you have any questions, then simply email me at
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