Date post: | 27-Aug-2014 |
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Social Media |
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SOCIAL MEDIA MARKETING
In global and domestic scale
SOCIAL MEDIA MARKETING
Build relationships with customers even when being not face-to-face
Repeat targeted business actions cost-effectively
Social Media Channels
WHY SOCIAL MEDIA MARKETING?
Attract prospects easily
SOCIAL MEDIA MARKETING
Build relationships with customers even when being not face-to-face
Repeat targeted business actions cost-effectively
Social Media Channels
WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS
Attract prospects easily
WHY SOCIAL MEDIA MARKETING| BUILD RELATIONS
Social media users from all around the world use similar
platform(s) to share contents and interact with each other 24/24
SOCIAL MEDIA MARKETING
Build relationships with customers even when being not face-to-face
Repeat targeted business actions cost-effectively
Social Media Channels
WHY SOCIAL MEDIA MARKETING| ATTRACT PROSPECTS
Attract prospects easily
o Social media users have a wide range of ages and genders.o Number of social networks users is increasing globally
WHY SOCIAL MEDIA MARKETING|ATTRACT PROSPECTS
SOCIAL MEDIA CHANNELS AND SOCIAL MEDIA MARKETING
Social Media Channels
SOCIAL MEDIA MARKETING
SOCIAL MEDIA CHANNELS
Social Media Channels
SOCIAL MEDIA MARKETING
SOCIAL MEDIA CHANNELS | DEFINITION
o Online communication channels between people
o Allow exchange of user-generated content
o Encourage the act of sharing and interacting over contents.
Social Media Channels
SOCIAL MEDIA CHANNELS | POPULAR NAMES
Social Media Channels
SOCIAL MEDIA MARKETING
Social Media Channels
SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING |DEFINITION
Social Media Marketing
o The process of gaining website traffic or attention through social media channels.
o Brands create profiles which give them a personal identity.
o Using the social profile to promote brand created or curated content that will incite interest by their target customer base.
SOCIAL MEDIA MARKETING |KEYWORDS
Social Media Marketing o CONVERSATIONS and COMMUNITY
o Suitable SOCIAL MEDIA CHANNEL(s)
o CUSTOMER-GENERATED contents
SOCIAL MEDIA LANDSCAPE 2013
Overview
Top social media marketing tools
SOCIAL MEDIA LANDSCAPE 2013 |Overview
Overview
Top social media marketing tools
SOCIAL MEDIA LANDSCAPE 2013 |Overview
Facebook, Twitter and Google + are at the centre of the
social media ecosystem 2013.
SOCIAL MEDIA LANDSCAPE 2013 |Overview
4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking sector
SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector
4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking sector
SOCIAL MEDIA LANDSCAPE 2013 |Publishing sector
Social Media channels that encourage publishing and contributing contents
Categories:
1, Blogging platform
Youtube, Vimeo (videos), Pinterest, Flickr, Instagram
(photos), Slide Share (slides),
2, Wikis
Wikipedia, Wikia, Mahalo
SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector
4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking sector
SOCIAL MEDIA LANDSCAPE 2013 |Sharing sector
Social Media channels that include sharing functions for
pictures, links, videos, music, products,...
Categories:
1, Specified sharings
Wordpress, Live Journal, B Blogger, TypePad, Over Blog
2, General sharrings
Tumblr, Vine, Spotify, Deez,
SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector
4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking sector
SOCIAL MEDIA LANDSCAPE 2013 |Discussing sector
Social Media channels that have base of discuss over
contents through chatting, commenting, sharing
Categories:
1, Knowledge platform
Quora, Reddit, Stack Exchange
2, Mobile chat applicaitons
Skype, WhatsApp, SnapChat, Sina Webo (China), Kakao Talk (Korea),
SOCIAL MEDIA LANDSCAPE 2013 |Networking sector
4 main sectors around:
Publishing sector
Sharing sector
Discussing sector
Networking sector
SOCIAL MEDIA LANDSCAPE 2013 |Networking sector
Social Media channels for establishing relationships
Categories:
1, B2C network
Badoo, Tagged, Zing Me ,
2, Professinal networks
LinkedIn, Viadeo, Xing,...
SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools
Overview
Top social media marketing tools
SOCIAL MEDIA LANDSCAPE 2013 |Top SMM tools
Youtube
SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
Build Facebook Fanpage
SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
Build Facebook Fanpage
Connect with people
Create Facebook Ads
Run Ads
Measure Ads’ performances
Objectives
Audiences
Campaign, pricing, scheduling
SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
Build Facebook Fanpage
Connect with people
Engage fans with quality contents
o Make sure the posts are relevant to your audience and business
o Be succinct, friendly and conversational
o Share photos and videos because they tend to be more engaging
o Ask questions or seek inputo Give access to exclusive information
and specialso Be timely by posting about current
events, holidays or news
Post quality content regularly
SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |How
Build Facebook Fanpage
Connect with people
Engage fans with quality contents
Influnce friends of fans
o Encourage people to interact with your business (the power of WOM) through events, questions, check-in suggestion, exclusive sharing...
o Expand reach to friends of fans by sponsoring the posts/stories.
o Measure the result: Page Insights, Ads Manager,...
The art of spreading
SOCIAL MEDIA LANDSCAPE 2013 |Facebook Marketing |Assessment
Customer Communication
Brand exposure
Traffic to sites
SEO
Good
Good
Good
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How
Twitter Sharing
Hashtag
SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |How
Twitter Sharing
Twitter Advertising
SOCIAL MEDIA LANDSCAPE 2013 |Twitter Marketing |Assessment
Customer Communication
Brand exposure
Traffic to sites
SEO
Good
Good
Good
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
Target(Target the most affluent, influential, and
educated audience on social media)
Display Advertising on LinkedIn
Email Marketing: Sponsored Inmail
PPC Advertising
SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
Target
Sponsored Updates on LinkedIn’s newsfeed
Company Page(s) on LinkedIn
Target updates
Set bid, budget, campaign duration
Create Ad Campaign
Publish(Content Marketing that delivers)
LinkedIn Showcase Pages
SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |How
Target
Publish
Extend(Amplify messages through the LinkedIn network, and
extend quality traffic and data from LinkedIn to branded sites)
Social Sharing
Authentic Access
Quality traffic
Work with a LinkedIn Certified Developer Partner on a custom solution
SOCIAL MEDIA LANDSCAPE 2013 |LinkedIn Marketing |Assessment
Customer Communication
Brand exposure
Traffic to sites
SEO
Satisfactory
Good
Bad
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
Get started
Set up a busniess account on Pinterest(Help people find your business on Pinterest)
Verify your website(Show Pinners you’re a trustworthy source.)
Add the PIN IT button to your site
SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
Get started
Create and organize boards
SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |How
Get started
Create and organize boards
Motivate people to Pin and Follow you
Rich Pins(movie, recipe, article, product, and
place)
Group boards(Create group boards and invite people
who love your brand to contribute)
Promoted Pins(image contains a “Promoted Pin” label on the bottom. When users click on the “i” button they are given details and the option to click through for even more)
SOCIAL MEDIA LANDSCAPE 2013 |Pinterest Marketing |Assessment
Customer Communication
Brand exposure
Traffic to sites
SEO
Bad
Good
Good
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video Marketing
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
Youtube
Getting a Youtube channel
Channel icon and art
Channel trailer
Add custom and social links
Publish video(s)
SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
Youtube
Getting a Youtube channel
Video
Channel
Design
DialougeManaging your videosSubcribe and comment
Add Annotations to videos
Write captions
Keep setting social
SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |How
Youtube
Getting a Youtube channel
Promote beyond Youtube
Embed on websites
Managing your videos
Promoting your businessVia Email and Social Media
Send to blogs or other sites
Adwords for videos
(Video Ads)
SOCIAL MEDIA LANDSCAPE 2013 |Youtube/Video marketing |Assessment
Youtube
Customer Communication
Brand exposure
Traffic to sites
SEO
Good
Good
Good
Satisfactory
SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing
Youtube
Google +
SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
Google +
Get started
Create a G+ page
Link G+ page with Adwords
SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
Google +
Get started
Get the +1 button on your sites
Inspire visitors to recommend and share your contents with
+1 on your site
Get found(The power of recommendation)
a website which gets more + 1 votes via search engine or
Google Plus will rank higher in search result
SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing |How
Google +
Get started
Promote G+ page on your site
Broadcast your brand by beautiful contents
Get found
Stay connected
convert your website traffic to followers and increase brand
engagement across Google by adding G+ badge
Google Hangouts On Air
Live broadcast on G+ to connect closely with
customers
SOCIAL MEDIA LANDSCAPE 2013 |Google + Marketing | Asseessment
Google +
Customer Communication
Brand exposure
Traffic to sites
SEO
Good
Good
Good
Satisfactory
2. FANPAGE
SOCIAL MEDIA
1. FACEBOOKZING ME
GOOGLE +
3. WORD – OF -
MOUTH
4.MOBILE
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013
2. FANPAGE
SOCIAL MEDIA
1. FACEBOOKZING ME
GOOGLE +
3. WORD – OF -
MOUTH
4.MOBILE
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Popular networks
FacebookZing me
Google Plus (G+)
TwitterBlogger.com
WordpressLinkedinYume.vn
Tamtay.vnGo.vn
Others
0 20 40 60 80 100 12098.79
54.7332.39
22.137.647.847.85
4.834.624
1.2
The percentage of Social Media users in Vietnam
Source: INFOQ - GMO RESEARCH (7,8/2013)
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks
o The 3 most popular social networks in Vietnam are Facebook, Zing Me and Google +, in order.
o While Facebook is dominant all over the world, which makes its reign obvious, Zing Me has done well as being the most powerful domestic social network in Vietnam.
o G+ is the third popular social network in Vietnam with 32.39 million users.
o 50% of users use Facebook more than 2 hours/day, while the average time of using of other networks is less than 30 minutes/day.
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Popular networks
2. FANPAGE
SOCIAL MEDIA
1. FACEBOOKZING ME
GOOGLE +
3. WORD – OF -
MOUTH
4.MOBILE
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Fanpage
61%
34%
5%
The percentage of users following brands on Social Network
Follow and keep up with brandsFollow, keep up and interact with brandsDon't follow at all
Source: INFOQ - GMO RESEARCH (7,8/2013)
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
o Facebook Fanpage has become the most efffective social media channel to connect brands and customers.
Almost every brand presents in Vietnam, whether renown or not, has set up and develop a strategic plan for their Facebook fanpage to engage with customers and prospects.
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
Fanpage is the term now available on Zing Me, Zalo and other popular web-based social networks in Vietnam.
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013 |Fanpage
2. FANPAGE
SOCIAL MEDIA
1. FACEBOOKZING ME
GOOGLE +
3. WORD – OF -
MOUTH
4.MOBILE
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth
o WOM is the most trusted advertising vehicles in the world and in Vietnam.o With the help of technology, Word-of-Mouth marketing is empowered to Social
Media Marketing.
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Word-of-mouth
2. FANPAGE
SOCIAL MEDIA
1. FACEBOOKZING ME
GOOGLE +
3. WORD – OF -
MOUTH
4.MOBILE
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
18 - 25 yrs old
25 - 35 yrs old
35 - 45 yrs old
Male Female0
20
40
60
80
100
120
PC Mobile Tablet
The percentage of devices used to access social networks per gender and ages
Source: INFOQ - GMO RESEARCH (7,8/2013)
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
o More and more users of all genders and ages use mobile to access to social network.
o Favourite OTT services (chat and messaging apps) has provided another effective tools in social media marketing in Vietnam, thanks to their increasing number of users.
: the first-mover Viber now have 3.5 million users in Vietnam.
: Kakao Talk and Line Messenger both have 1 million users in Vietnam.
: WeChat and WhatsApp are either functionally out of the the game or having unknown number of users (too few to count).
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile
Zalo, Viber, Kakao Talk, Line battle in Vietnam
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
Zalo has hit two million users in May 2013
o Zalo has a wide range of users and an enhanced
interactive platform with customized features for
Vietnamese users.
o Zalo has enhanced functions for chatting:
celebrities icon, funny emoticons,..
o The app provide tools for marketer to take social
marketing user on its platform.
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
Sticky message on Zalo’s newsfeed. Zalo fanpage
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
o Zalo has become a great made-in-Vietnam channel in social media marketing
besides other globally popular web-based networks.
o It’s better to have short-term presence rather than use Zalo for long-term social
marketing plan.
VIETNAMESE SOCIAL MEDIA LANDSCAPE 2013| Mobile| Zalo
THE END