Date post: | 12-Nov-2014 |
Category: |
Education |
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COUPONS remain a leading driver of brand
interactions in social networks, but one of the
trickiest
EASY ACCESS + USE and retail store must be prepared for DEMAND
Emarketer Staff. (2010). “Coupons Drive Sales on Social Media”. Adweek.
SUCCESFUL ONLINE TACTICS:
1) Provide coupons or discounts
1) Position themselves in front of customers during sales or other special events
Online Promotions must be…
• Quick & attention-grabbing
• Positive retention to customer feedback
• Measured by…
– Product/service has the ability for mark-up
– Unlimited supply is at little or of no cost
– Business/contract is repeated
1. End goal in mind (increasing sales)
2. Increasing the amount of “followers” or “likes” – power of viral
3. Projecting and increasing the quality of the brand image- consumers’ perception
4. Using the social media platform as a medium for the product or service to attain customer feedback
How is this done?
$pecial offers in prizes/incentives that provide
customers with a reason to notice the brand; obtain more “likes”
-must be effortless and painless for the consumer!
-forging partnerships with complementary brands
EXAMPLE: Groupon
EXAMPLE: Groupon
CONCLUSIONS
• Strategize with “overestimation” approach
• Maintain strong brand equity, stay congruent
• Understand your own business, shareholders and partners
• Effectively manage and leverage resources such as online social media promotion, to your advantage
• Continual observation