Date post: | 28-Nov-2014 |
Category: |
Business |
Upload: | oscar-del-santo |
View: | 1,803 times |
Download: | 1 times |
#1
DON’T
start without objectives
1. Put pen to paper before the start of the initiative and substantiate a realistic yet achievable goal list.
2. It is imperative to conduct organization-wide training at the start of your Social Media Marketing (SMM) campaign.
#2
DON’T
ignore the importance of training
#3
DON’T
underestimate the time and effort involved
3. While most social media applications are free, they are time and labour-intensive and demanding. And time is money.
#4
DON’T
4. Make sure your online strategy and presence are firmly set in place before you promote your business in the social media.
press ahead until all your bases are covered
#5
5. SEO and SMM must work hand in hand to ensure that you make an impact in the search engines.
DON’T
work without SEO support
#6
DON’T
delegate unless absolutely necessary
6. The wrong person can cause a lot of damage to an otherwise well-run campaign. Only delegate to well-trained individuals.
engage the competition
7. Leave your competitors and concentrate on your assets. Going on the attack in the social media can quickly backfire.
DON’T
#7
#8
DON’T
overburden your audience
8. A ‘hard-sell’ approach or information overload are big ‘no, no’s. Post at regular intervals without saturating your audiences.
#9
DON’T
mistake flexibility for weakness
9. Stay flexible along the way. Be ready to change course where necessary and make sure your flexibility is not misunderstood.
#10
DON’T
10. Persistence and steadfasteness pay. You often need to reach critical mass before your social media efforts pay off.
stop until you reach your goals
And if you need qualified help …
OSCAR DEL SANTO
WWW.OSCARDELSANTO.COM