| Date post: | 19-Jul-2015 |
| Category: |
Presentations & Public Speaking |
| Upload: | wildfireeffect |
| View: | 61 times |
| Download: | 1 times |
Stephanie M ScottDigital Engagement Specialist@[email protected]
For entertainmentproperties IN REALITY
Keep In Touch IN REALITY
NOT SOCIAL MEDIA
Tease out your
Entertainment Property
using SOCIAL MEDIA
SOCIAL MEDIA IN REALITY
NOT SOCIAL MEDIA
SOCIAL MEDIA MARKETINGX
SIM
PLE
MESSAGE
CONVERSATION IN REALITY
to NICHEAUDIENCE
- A website you own - Metrics- Landing pages- Social media - Internet marketing - Support photography- Market research
$ vs DIY
WHY WEBSITE IN REALITY
ALL ABOUT
YOU
THE WORK IN REALITY
WHO ARE YOU SPEAKING TO???
Niche Audience?Interest Groups?TV watcher?Festival Addicts?Game Players?Your Cast’s #1 fan?Mom and Dad?Animal lovers????????
website=story behind the legend
attention to DETAIL, -actors were listed as ‘missing, -missing persons leaflets,-recovered tapes/Heather’s journal.
expanded gradually,team joined forums mysterious nuggets , keep people talking.
full-page ad website hits to date: 21,222,589.= social proof
LURKERS
ACTIVE
FANS
SIMPLE ACTIONS
1 OR 2STEPS
- 30 seconds-PASSIVE- you’ll
never know -
Self select- for value
ENGAGEMENT IN REALITY
In support of
URGE
NCY
VALUE
URGE
NCY VIP fan clubs
special access Social Media conversations
Contests
AskingCommunity ??? Segmentation
into TeamsTimely Trigger
Vote
VALUE
BUILD COMMUNITY TACTICS
BlogComments
ProduceTeasers
Inspiregood changeARGs
website=story behind the legend
attention to DETAIL, -actors were listed as ‘missing, -missing persons leaflets,-recovered tapes/Heather’s journal.
expanded gradually,team joined forums mysterious nuggets , keep people talking.
full-page ad website hits to date: 21,222,589.= social proof
stunningly good content + BRUTE FORCEstruggling to stir get attention hot director, cast, influencer
Sent it to Smith, who had directed him in Mallrats.
JUST DO IT finally, Van Sant signed on
GREAT CONTENT
LEVERAGE ASSETS
TEASE IT OUT
REWARD FANS
PERSISTENCE
HYPE CYCLE ahead / blitzed on social: Twitter, fan art, reviews, Tumblr
launched all 13 at once.
leveraged Star power
Released somber images w/ upended American flag
TangiblesJune 2013 DVD, Directors commentaries House of cards against humanity
FORMULA+
GET CREATIVE}
Stress
Timeline
NORMAL
TRIGGER
CHALLENGES
SURPRISE CRITICAL CHOICE/
CLIMAX
NEGATIVE CONSEQUENCE
NEW NORMAL
IDEA PRODUCTION 1st SCREENING DISTRIBUTION
What Story ARE YOU TELLING?
Plot Story Buzz/ Content Schedule
Stress
Timeline
NORMAL
TRIGGER
CHALLENGES
SURPRISE CRITICAL CHOICE/
CLIMAX
NEGATIVE CONSEQUENCE
NEW NORMAL
Internet Video
AD/ Social Media Campaign
Storyworld Creation
Umbrella Story
Website copy/Landing page
A Presentation / Pitch / Networking
E Newsletter / Articles
Personal Brand Stories
Story will be distributed as a
Story Event:
Real Event:
Date:
Story Event:
Real Event:
Date:
Story Event:
Real Event:
Date:
Story Event:
Real Event:
Date:
Story Event:
Real Event:
Date:
Story Event:
Real Event:
Date:
Story Event:
Real Event:
Date:
Story Event:
Real Event:
Date:
NORMAL
TRIGGER
CHALLENGES
CRITICAL CHOICE
CLIMAX
CONSEQUENCE
NEW NORMAL
SURPRISE
The Goal:
IDENTIFY THE NEED
GATHER INFORMATION
COMPARE OPTIONS
MAKE A DECISION TO ACT
POST ACTION EVALUATION
SHARE
YOUR AUDIENCE’S NEEDS
Plot Story MAP/ Content Schedule
Stress
Timeline
NORMAL
TRIGGER
CHALLENGES
SURPRISE CRITICAL CHOICE/
CLIMAX
NEGATIVE CONSEQUENCE
NEW NORMAL
Connecting your core story to your marketing funnel
