Using Social Media to grow your Health / Fitness

BusinessPresented By NCI and Healthy Sherpa

Network Communications Inc.

Based in Atlanta with operations throughout the country, NCI is a leading publishing and media content producer. Through it’s Sherpa operations group launched in 2008, NCI is currently providing over 1100 small and mid-sized companies with social media marketing programs

Custom, turnkey internet marketing services

Google Rank

Web Traffic

Engaged Community

New Clients

Retention

Referrals

1) Social media explosion

2) Social media in health & fitness industry

3) Key success factors

4) HealthFit Sherpa solution

“44% of Internet users will visit a social network monthly in 2009” “85% of social media users thought companies should interact with their consumers through social media”  “Nearly 6 out of 10 Americans who use social media interact with companies on social media sites”

“The fastest growing segment of social media users is people between the ages of 35 and 55 years old.”

SOCIAL MEDIA EXPLOSION

Exhibit A: Facebook Growth

SOCIAL MEDIA EXPLOSION

Exhibit A: Facebook Growth

Social Media

Social Media MarketingActive, Two-Way

Website, email, traditional media

Passive, One-Way

Social Media: “the highest level of Internet marketing”

BRANDING

+ FINDABILITY

+ ENGAGEMENT

FINDABILITY

BRANDING

Web site

Web site FacebookFacebook

Twitter

Twitter

OtherSoc.Id’s

OtherSoc.Id’s

BlogBlog

Q: Why social media for my fitness business?

A: Low-cost, high-impact way marketing

Google Rank

Web Traffic

Engaged Community

New Clients

Retention

Referrals

Fitness Industry Example

Fitness Industry Example

•Regular Posts•Topics of General Interest

•259 fans•Community networking•Distribution of blog content

Power of Loyal Clients with Social Media Tools

“…..Not all customers are into this stuff……. But a small, passionate and fast growing group ARE into this. And those people are disproportionately important because they are those key “connectors” or “engagers” …..They can turn into obsessive evangelists for your business…”

Example: Viral Return and Engaging Social Media Users

“ ……One of our customers, a heavy social media type…asked to use our facility to run a charity fundraiser — and mention it in our Facebook fan page ……..When I agreed, she posted a compelling video on You Tube that ended up on our Facebook page and got a number of other customers heavily involved.

Further the local cable channel saw the post, as did the local paper and both did stories. The thing spiralled in various ways as others picked up and posted……

Keys to Success

1) Frequent fresh content

2) Consistent delivery

3) Multiple platforms

4) Ongoing social platform recruitment

A custom, turnkey Internet marketing tool for the health and fitness industry.

For a low monthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet

marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools.

Custom, turnkey internet marketing services

How does it work?

For a low monthly fee, Healthy Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence.

We eliminate the risk, time expenditure, and complexity of using these tools.

HealthFit Sherpa saves you time, gets you results

Customized Blog Look and Feel

•Customized categories and posts

•Two posts a week

•Email list building and lead capture

•Participate as much as you like

Fresh, frequent content every week, posts are based on detailed assessment of your business and customers

Market and Community, comments and feedback monitored by HealthFit Sherpa to assure the most professional look and feel for your social media

Blog, Facebook and Twitter, programs will be developed to assure the broadest visibility for your network

Google page rank, is a key benefit of this program. HealthFit Sherpa will constantly assess and tune your activities to maximize visibility, drive rank

Measurement and reporting, on traffic, audience interaction, leads, referrals

Dedicated account management, once we gather data on your business and customers, an account manager executes day to day to activities

HealthFit Sherpa Deliverables

Content management plan and creation

Social network identity development

Blog, Facebook, Twitter, accounts

Tool optimization

SEO analysis

Reporting and analytics

Dedicated account service

HealthFit Sherpa Deliverables

HealthFit Sherpa Summary

Turnkey social media marketing solution

- Low monthly fee- Simple, powerful, customizable- Dedicated account management

Benefits for your business

- Higher search engine visibility- More web traffic- More leads- Increased referrals and word-of-mouth- Enhanced connection with customers- More sales

HTTP://healthfitsherpa.com

Bill Pryor bpryor@nci.com

781-254-3677

For more information or getting started