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“Social Media for Entrepreneurs” Talk to your Customers A Contribution in GEW 2014 Mohamad Bajouk
| Date post: | 16-Jul-2015 |
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“Social Media for Entrepreneurs”Talk to your Customers
A Contribution in GEW 2014
Mohamad Bajouk
“Social Media for Entrepreneurs”Talk to your Customers
A Contribution in GEW 2014
Mohamad Bajouk
“Social Media for Entrepreneurs”Talk to your Customers
A Contribution in GEW 2014
Mohamad Bajouk
“Social Media for Entrepreneurs”Talk to your Customers
A Contribution in GEW 2014
Mohamad Bajouk
“Social Media for Entrepreneurs”Talk to your Customers
A Contribution in GEW 2014
Mohamad Bajouk
Advice for Entrepreneurs
outline
Inspirit Academy – GEW 2014
- Marketing
- Terminology
- Social Media Pitfalls
- Strategy Talks
- Measure to Manage
- Publicizing Social Media Accounts
- Exploring Platforms
- Applying what we talked about
Inspirit Academy – GEW 2014
Inspirit Academy – GEW 2014
Marketing is a Social &
Managerial PROCESS by
which individuals &
groups obtain what they
need & want through :
Creating, Offering &
exchanging products of
value to others
Inspirit Academy – GEW 2014
Inspirit Academy – GEW 2014
Inspirit Academy – GEW 2014
Inspirit Academy – GEW 2014
If your business is not on the internet, then your business
will be out of business.”“
- Bill Gates, Founder of Microsoft
Inspirit Academy – GEW 2014
. SEO
. SEM
. Conversion Rate
. SMO
. SMM
. Viral Content
. CTR
. CPC
. CPM
. Impression
. Reach
. Engagement
. Organic Reach
. Paid Reach
Terminology
Inspirit Academy – GEW 2014
When Social Media doesn’t pay back pleasant results?
Pitfalls
Inspirit Academy – GEW 2014
PitfallsLack of Understanding
Lack of Good Content
Lack of Commitment
Lack of Strategy
Inspirit Academy – GEW 2014
Lack of Understanding
Lack of Good Content
Lack of Commitment
Lack of Strategy
Pitfalls
Inspirit Academy – GEW 2014
Lack of Understanding
Lack of Good Content
Lack of Commitment
Lack of Strategy
Pitfalls
Inspirit Academy – GEW 2014
Lack of Understanding
Lack of Good Content
Lack of Commitment
Lack of Strategy
Pitfalls
Inspirit Academy – GEW 2014
Strategy Talks
Inspirit Academy – GEW 2014
Strategy TalksKnow Your Audience
- Where are they?
- What is important to them?
- Ask & Respond
Inspirit Academy – GEW 2014
Strategy TalksKnow Your Audience
- Where are they?
- What is important to them?
- Ask & Respond
WIFM?
Inspirit Academy – GEW 2014
Strategy TalksKnow Your Audience
- Where are they?
- What is important to them?
- Ask & Respond
Inspirit Academy – GEW 2014
Strategy TalksDefine your Objectives
- Why Social Media?
- Create Goals
- Define ROI
Inspirit Academy – GEW 2014
Strategy TalksDefine your Objectives
- Why Social Media?
- Create Goals
- Define ROI
BRANDRECOGNITION
CUSTOMERSERVICE
REFERRALS SEARCHENGINEOPTIMIZATION
NETWORKING
RESEARCH
NEWBUSINESS
RELATIONSHIP BUILDING
WEBSITETRAFFIC
HIGHERCONVERSION
COMMUNITYBUILDING
INCREASED SALES
Inspirit Academy – GEW 2014
Strategy TalksDefine your Objectives
- Why Social Media?
- Create Goals
- Define ROI
Inspirit Academy – GEW 2014
Strategy TalksCreate Key Messages
- What do you want to say?
- Understand your Context
- Identify your Voice
Inspirit Academy – GEW 2014
Strategy TalksCreate Key Messages
- What do you want to say?
- Understand your Context
- Identify your Voice
Inspirit Academy – GEW 2014
Strategy TalksCreate Key Messages
- What do you want to say?
- Understand your Context
- Identify your Voice
Inspirit Academy – GEW 2014
Strategy TalksPlan your Content
- Create a Content Calendar
- Tell Stories
- Share content from others
Inspirit Academy – GEW 2014
Strategy TalksPlan your Content
- Create a Content Calendar
- Tell Stories
- Share content from others
Inspirit Academy – GEW 2014
Strategy TalksPlan your Content
- Create a Content Calendar
- Tell Stories
- Share content from others
Inspirit Academy – GEW 2014
10 questions to ask when
creating a Social Media
Marketing Plan
Strategy Talks
Inspirit Academy – GEW 2014
Measure to ManageChoose your measurement tool
- Google Analytics
- Hootsuite
- Social Bakers
- Social Mention
- Insights
Inspirit Academy – GEW 2014
PublicizingLead others to your SM Presence
In Office/ Stationary
Verbally
Website
Inspirit Academy – GEW 2014
PublicizingLead others to your SM Presence
In Office/ Stationary
Verbally
Website
Inspirit Academy – GEW 2014
PublicizingLead others to your SM Presence
In Office/ Stationary
Verbally
Website
Inspirit Academy – GEW 2014
PublicizingLead others to your SM Presence
In Office/ Stationary
Verbally
Website
Inspirit Academy – GEW 2014
Exploring Platforms
Inspirit Academy – GEW 2014
Select a subject to Market
. What are my GOALS?
. Who is my TARGET AUDIENCE?
. What PLATFORMS shall I use?
. What kind of CONTENT shall I share?
. Where am I getting my content from?
. How much TIME per day will I dedicate?
. How shall I MEASURE my ROI
Inspirit Academy – GEW 2014
Final Words….
Inspirit Academy – GEW 2014
Keep in Touch
Mohamad Bajouk
