Social Media Marketing…for the entertainment industry

CEE EVENTIM - Meeting

06.10.2016

Marco Riederer

© Marco Riederer, Prodinger Tourismusberatung 1

Social Media Channels

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Social Media Marketing

• Social Media is no longer „something“ that „the kids“ are used to use

• There are over 3 billion internet users and over 2 billion of them have active social media accounts

• Social Media Marketing is not an attempt to sellmore products/tickets through the current Channel

• Social Media Marketing refers to the process of gaining traffic or attention through social media sites.

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Benefits of Social Media for Business

• Gain valuable customer insights

• Increase brand awareness and loyalty

• Increase website traffic and search ranking

• Share content faster and easier

• Geotarget content

• Build relationships!

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Facebook

• 1,71 billion monthly Facebook users

• 4,5 billion likes generated daily

• 1,13 billion log onto Facebook daily

• In Europe, over 307 million people are on Facebook

• 25 to 34 (29,7% of users) is the most common age

• Highest traffic occurs mid-week between 1 to 3 pm

• 50% of 18-24 year olds go on FB when they wake up

• 1 in 5 page views in the U.S. occurs on Facebook

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Source: Facebook Stats, June 2016 (https://zephoria.com/top-15-valuable-facebook-statistics)

Instagram

• 500 Million monthly active users

• 300 million daily active users

• 27,6% of the U.S. population is estimated to useInstagram

• In 2016, 9.5% of FB's global mobile ad revenues (20,1% in the U.S.) will come from Instagram

• More than 75% of Instagram's user base consist of people living outside of the U.S.

• 52% of teens use Instagram (and nearly as many (41%) use Snapchat)

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Source: 180+ Interesting Instagram Statistics (October 2016), http://expandedramblings.com/index.php/important-instagram-stats/

Instagram

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Instagram - Content

• Photos showing faces get 38% more Likes than photos not showing faces

• Images with a single dominant color generate 17% more Likes than images with multiple dominant colors

• Posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using ten and 41% when using two

• The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m. in your target audience's time zone

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Source: http://blog.hubspot.com/marketing/instagram-stats#sm.00ijnrv51534esq104i2jnz6grsy5, June 2016

Twitter

• 310 million active users per month

• 29,2% of U.S. social media users are Twitter users

• 500 million Tweets are sent each day

• During the 2014 FIFA World Cup Final 618.725 tweets were sent in a single minute

• 77% of Twitter users feel more positive about a brand when their Tweet has been replied to

• Companies using Twitter for customer service see a 19% lift in customer satisfaction

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Source: https://www.brandwatch.com/2016/05/44-twitter-stats-2016/, 17.05.2016

Google+

• 300 million active users per month

• 60 characters ist the ideal length of a google+ headline for maximum engagement

• G+‘s percentage of total global social sharing: 3%

Average monthly time spent on G+: only 7 min.

• Don‘t forget SEO: Everything you post on your Business page is immediately indexed by Google.

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Source: http://expandedramblings.com/index.php/google-plus-statistics, 17.07.2016

Google+

• Once you enter the Google+world you will encounter a great deal of resources in one single place…

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Source: http://expandedramblings.com/index.php/google-plus-statistics, 17.07.2016

The Power of Snapchat

• Snapchat is better known than Pinterest or Linkedin

• Snapchat has more users than Twitter or Pinterest orLinkedin

• Snapchat grew as much in one year as Twitter in 4 years combined

• Snapchat is the second-favorite social network in theU.S.

• Snapchat is incredibly popular among youngAmericans

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Source: http://expandedramblings.com/index.php/google-plus-statistics, 17.07.2016

Snapchat

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Snapchat in Germany

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2016, 1023 Befragte, Messenger-Nutzung in Deutschland (Grafik: Bitkom)

• 2/3 of Germans use Messenger-Apps, but only 2% use Snapchat

VK, Pinterest, Linkedin, Foursquare

• There are a lot more social networks• VK is the „Russian Facebook“

https://vk.com/

• Pinterest is a very important photo-sharing-platformhttps://www.pinterest.com/

• LinkedIn is „THE business network“https://www.linkedin.com/

• Foursquare is a location based app that gives user-experienced recommendationshttps://de.foursquare.com

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Performance measurement

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June 2016, http://simplymeasured.com/blog/introducing-the-2016-state-of-social-marketing-report

Performance measurement

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June 2016, http://simplymeasured.com/blog/introducing-the-2016-state-of-social-marketing-report

Performance measurement

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June 2016, http://simplymeasured.com/blog/introducing-the-2016-state-of-social-marketing-report

Thx!

Marco RiedererHead of Revenue Management & e-Commercem.riederer@prodinger.at+43 6542 73 661 – 1644

Prodinger Tourismusberatungs GmbHFranzensgasse 14/1+71050 Wien