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| Date post: | 16-Apr-2017 |
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One of the first viral movieshttp://www.zefrank.com
link
First Viral Interactive Movie
Agenda
• Social Networks - FaceBook• Blogging, Microblogging - Twitter• Video – Youtube• Forums• Bookmarking – Digg• Widgets & Mobile• Linking between the technologies
Web Statistics - Most Visited Sites
RankSiteMonthly VisitorsMonthly Page views
1yahoo.com239,700,00024,909,000,000
2google.com266,800,00013,894,000,000
3youtube.com183,300,00019,286,000,000
4live.com143,300,0008,314,000,000
5facebook.com81,200,00011,638,000,000
6msn.com148,700,00024,048,000,000
7myspace.com101,300,00014,315,000,000
8wikipedia.org159,400,0002,613,400,000
9blogger.com104,500,0001,960,400,000
Source: Alexa , December 2008
Where are the users?Social NetworkCharacteristicsM UsersRankFacebook General .1245MySpace General. Popular in the United States, Canada and Europe .2507
hi5 General. Popular in Portugal, Cyprus, Romania, Thailand and Latin
America .8017Skyrock Leading Social Network in French-speaking world 2249
Orkut Google. Popular in Brazil, Paraguay and India. some popularity in the
USA and Canada .6763Netlog Mostly Italy and Belguim 3667Bebo General, Popular in the US, UK, Ireland, NZ and the Pacific Islands 40101Taggedspread out - US, India, UK, Mexico, Indonesia30118StudiVZ University students, mostly in the German-speaking countries 8144
Sonico General. Popular in Latin America and Spanish and Portuguese
speaking regions .17198LinkedIn Business 30206Badoo General, Popular in Europe 13210Wamba Spain 44% - Site number 13 in Spain257Last.fm Music (U, China, UK, Germany, India)21327TuentiSpain - site number 7 in Spain372XING Business (primarily Europe (Germany) and China) 61074Plaxo Business 151749
Source: Wikipedia . December 2008
Should we care about ?• 4th most visited site on the Web (comScore)
• 120 million active users (FB)
• 63% from outside of the U.S (Compete, Alexa)
• 35 million unique visitors/month (Compete, Alexa)
• 18 million Unique Visitors in UK
• 65% of visitors are “addicts” returning daily (Quantcast)
More about• Fastest-growing demographic: users 25+ years of age
• 24K+ 3rd party applications, 52K apps in total
• 140 new applications added per day
• Visitors are more female (Quantcast)
• Income more than Internet avg (Quantcast)
• More than 6 million active user groups on the site (FB)
• No. 1 photo sharing application on the Web (comScore)
Brands’ Pages in Facebook
Branded Pages
Personalized Pages
External Landing Page
FaceBook Personalized Pages
Events
Groups
How To Use FB Groups & Events
Travelchannel.com FB App - Kidnap!3,110,299 Monthly active users
In the 6 weeks after launch:• 1,711,300 Kidnap Requests Sent
• 225,521 Monthly Active Users
• 23,034 Daily Active Users
Viral, Rewording, Story
•TravelChannel helps players
• 54% of invites to play accepted
• 5th most popular "Travel" App
•Unbranded App
Travelchannel.com
• 28% Site visits increased
• 38% Page views up
• 66% of players age 18-35
FB App - Green Patch 6,184,006 monthly active users
• Nature.org• Average of $125/charity• 26.2M total installs, 262K daily active users• 6,184,006 monthly active users
Nature.org FB App - Green Patch
Green Patch App 6,184,006 monthly active users
Sticky
Viral
Sony Pictures "30 Days of Night" movie Used Vampires App
1,060,533 monthly active user
•Had already 3 Million Registered users
• Scary movie and related to Vampires
• Prize : 4 wheel ATVs and $1500
• Period: 3 weeks
What worked for Sony?
Results:• 60,000 users registered - success was deemed at 10k• 11,642,051 visits for bite page• 17,652,567 visits for the stats page
What worked?• Fishing where the fish are• Work with professionals• Compliment the existing user experience
Facebook Summary• Pages – (Puma)• Groups, Events – (Nike)• Causes – (Nature.org)• Successful application – (Travelchannel.com)
– Notifications– Show off– Competitive– Unbranded
Blogging
• Which companies have a blog ?• A good blog is like a snow ball• A good blog must have unique content• Increases engage with the readers• Expend using: RSS, comments, blogroll,
trackbacks, voting buttons etc.
Who reads blogs?
Source: Forrester
Most Popular Corporate Blogs(Technorati ranked) - May 2008
Successful companies communicate with their users in an unofficial way
“Nothing is personal”CEO’s Blogs:
1. Jonathan Schwartz - (President & CEO, Sun Microsystems)
2. Scott Ragsdale - (Founder and CEO, Naseba)
3. Mark Cuban - (Owner, Dallas Mavericks)
4. Guy Kawasaki - (CEO, Fog city software (1993 – 1995))
5. Craig Newmark - (CEO, Craig’s List)
6. Kevin Lynch - (Chief Software Architect, Adobe)
7. Reed Hastings - (CEO, Netflix)
8. Marc Andreessen - (Co-founder, Netscape Communications)
9. Alan Meckler - (CEO, Jupiter Media)
10. Matt Blumberg - (CEO, Return Path)
Paulo Coelho’s Blog The Experimental Witch Project
Filmmakers: • Mission: Film from through the eyes of a narrator• Prize: €3,000 + Your film edited by professionals
Musicians:• Mission: Send ideas for soundtrack to Myspace• Prize: €1,500 and must sign away the rights for the film
Result: • collaborative film of The Witch of Portobello• 6,000 submissions, 15 winners • ~€ 60,000 Campaign
Stormhoek Winery South Africa
• 305 blog posts after 1 month • In 3 years $1 million gown to a $10 million sales• Private label for Microsoft
“Wine is a social lubricant”
Gapingvoid -
Hugh MacLeod
Social Network Marketing
Story
Supermarket Importers
Easier sales
Microblogging: Twitter
• over 3 million accounts
• over 5 million visitors in Sep08 (Comscore )
• #742 according to Alexa
• News + Conversations
Dedicated Social Networks
Video - Youtube183,300,000 Monthly Visitors
Dove User Generated dovecreamoil.com
Heinz User Generated Campaign
Nytimes.com – “How we met”
User Generated Campaigns
You Give:• Incentives• Rules• Template• Freedom• Examples• Dedicated site• Kick off• Control
You Get:• Free media• Creative ads• Word of mouth• Engagement• Loyalty• Brands advocates• Incoming links
BlendTec Viral Campaign
Forums
• External vs internal forums• Content • Moderators• Rewording• Be a part of the community• The new PR• Only 5 % are active
Why ?• Rating the web’s newest content• 150th most popular site on the Web (Alexa)• Over 20 million unique visitors/month (Compete)• 2.7 million registered users (Estimated; John Grahan-cunning)• Demographics: 25-34 years old, international (Quantcast)
How Digg works?
• Good content • Gain reputation• Be active • Check the upcoming news• “Friend” with Diggers
Organic Linkbait
Content:• Tips & Tricks• Lists• News • Humor• Controversial• Attack high profile bloggers • Say something unpopular• running awards or competitions• Story
Daniel Scocco’s Lists
Results:
• 300 comments • 11,000 Google results for “ 43 Web Design…”
Seth Godin’s Blog
9,400 results in Google
Camera’s Review Site - Bryan Carnathan
Linkbaits from forumshttp://photo.net
http://www.fredmiranda.com
1st Result in Google
linking between the platforms
Tools:Blogs, Movies, RSS, Bookmarking Buttons, Dedicated sites, Forums….
Content:• Tips & Tricks• Lists• News • Humor• Controversial• Attack high profile bloggers • Say something unpopular• running awards or competitions• Story
Widgets
• Case Studies of companies the use widgets to encourage traffic and awareness.
Google widgets – Choose a widget for your web page
Social Goes MobileiPhone Apps
Source: Oreilly
link
Live Poker by Zynga
• Play with 1.5M daily players – FB, Myspace
• Helps you find friends
Participating in social media - Summary
Choose your audiencesFish where they areChoose your play groundRole the snow ball Less money more engagement Build your story
