Social Media Marketing

Dilip Singh

India

IUJ, 2B5204

Prof. Adam Acar

Objective

Budget spent

Key Challenges

Frequency of updates

In-house or outsourced

Number of social media platforms

Social listening toolsBrand monitoring

Visionary prime minister Political party unity Spreading party’s policies amid public Create faith Inspire youth+ Use of Public Relation and advertisements

Occasion / festive campaigns Thank you / Fan of week (Loyalty) Youth oriented

#Speed #User-friendly #Affordable

Yearly, Reality show Youth oriented

#Youth #Bikes #Group #Competition

Message strategy ( Asli swaad zindgi ka) Festive, celebration, gift Celebrities Any time, place, mood Eg. Passing exam, return home, fight

#Relationship #Love #Happiness

Most successful campaign IPL launch (Cricket championship) Not animated / human touch Story telling concept

#Funny #Simple #Emotions #Lovable

Logo and cartoons advertisements Customer Pictures and feedback Plans, advertisements, pictures of celebrity by endorsements

Once in 2-3 days Daily ~ once in week

Entertainment focused Customer service focused Service and plans focused

High commercials frequency Moderate frequency Less frequency of commercials and content posting

Zoo Zoo and pug Customers and models models

Telecom companies

Services, Plans Questions, quotes and taglines Minimum use ( Plans and services)

Weekly ~ once in 3-4 days ~ once in ~2 week

Less customer interaction High customer interaction Minimum interaction

Pictures and videos sharing Customer complains and feedback sharing

Discounts and offering sharing

All customer segments Youth and college students All ( including family)

Focus on potential customers Existing and potential customers Only potential customer focus

Print ads. Plans (handsets) Products, advertisements and services

Business areas and service plans categories

Shopping information Shopping information Shopping information and discounts

Plain and business theme Entertaining and funny theme Business theme with flashy advertisements

Account management, plans and recharges

Products, devices and customer service information

Business and investor information available

Moderate customer interaction options available

Highly customer centric content Less customer service content and options

Own website

Thank you

Any questions ??