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© 2013 SOCIAL MEDIA MARKETING MADE SIMPLE
| Date post: | 10-May-2015 |
| Category: |
Marketing |
| Upload: | vanessa-cabrera |
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© 2013
SOCIAL MEDIA MARKETING MADE SIMPLE
© 20132
Vanessa CabreraChief Creative OfficerYour Social Media Mentor, Inc.www.yoursocialmediamentor.com
Facebook.com/YourSocialMediaMentor
@vanessacabrera
Linkedin.com/in/vanessacabrera
© 2013
Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized email newsletters and expand your audience with our list-building
tools.
Manage your events online: send invites,
create an event homepage, and
promote registration.
Turn fans into customers with coupons, downloads, and contest on Facebook
and get new likes and email sign-ups.
Reward loyal customers with shareable local deals
and capture contact info every time
you sell.
Get found by millions online and manage your business info across the web, all
from one place.
Transform your communications into conversations with online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal SinglePlatform Online Survey
© 2013
agenda• why use social media?• what’s right for my business?• what do I do next?• social campaigns
4
© 20135
Facebook LinkedIn InstagramTwitter Pinterest
why use social media?
© 2013
social media is the new word-of-mouth
6
social media marketing
leads to…• new customers
• repeat business• referrals
© 20137
social media endorsements = ROI
Source: Hubspot, January 2012
Consumers are more likely to purchase a product based on social media referrals!
more likely if referred
71%
© 20138
© dennis nations 2011
concerns? you’re not alone…
social media looks really interesting, but… I’ll never have millions of customers…
using new marketing tools sound great, but…
I will never write thought leadership articles….
reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…
I hear about new tools and networks everyday, but…
I just don’t have the time to stay current…
© 20139
your contacts want to keep in touch, but on their terms
9
add social icons to email campaigns to define your audience’s preferred channels
discover preferred channels
© 201310
Facebook LinkedIn InstagramTwitter Pinterest
what’s right for my business?
© 201311
1,000,100,000active users
522,000,000daily users
why create abusiness page?
Source: Facebook
© 201312
tips for your business page
post relevant content: comments, photos, videos
use your page to help answer fan questions
use as an alternate landing page for your email
add an email signup form right on your Facebook page
have fun
© 2013
anatomy of a Facebook page1. cover photo
2. profile photo
3. about
4. apps/tabs
5. timeline
6. posts
13
© 2013
post + video = 100% more engagement
GOT PICS?
post + picture = 120% more engagement
post + photo album = 180% more engagement
15
Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
38%
© 201316
how can Facebook help your business?
drive traffic to your website
customer service
engagement reviews/word
of mouth
© 201317
not complicated marketing
speak
© 201318
288,000,000active users
88%follow at least one brand
should I be usingTwitter?
Source: Global Web Index (February 2013)
Source: TechCrunch (October 2012)
© 201319
tips forusing Twitter
share links to interesting content & ask for feedback
tweet a survey or poll
send direct messages (DMs)
retweet content from people you are following
© 201320
how can Twitter help your business? promote your
products/services/events share news coverage customer service build relationships through
retweeting and promoting others
© 201321
83%of B-2-B marketers are using LinkedIn
33% | 52%Nonprofits and Associations using LinkedIn
should I be usingLinkedIn?
Source: Content Marketing Institute (October 2012)
Source: Nonprofit Social Network Survey Report
© 201322
tips forusing LinkedIn
manage your professional contacts and relationships
find individuals you know in a professional capacity
promote your products and services
participate in discussions; recruit attendees to your events
invite people to join your mailing list
© 201323
how can LinkedIn help your business? inform about what you do share your expertise promote your
products/services build relationships
© 2013
10,400,000active users
21%of users purchased something they saw on Pinterest
should I be usingPinterest?
24
Source: Customer Magnetism (May 2012)
Source: PriceGrabber (April 2012)
© 2013
tips forusing Pinterest
create a Pinterest business page
pin your content & link to your website
pin others’ content
share interesting images related to your business
ask people to share your pins
25
© 2013
how can Pinterest help your business? engagement customer research drive users to your
website
26
© 2013
who’s doing it right?
27
© 2013
100 millionmonthly active users
40 millionimages are uploaded every day
should I be usingInstagram?
28
Source: Instagram
Source: WebHostingBuzz (March 2013)
© 2013
tips forusing Instagram
tell your story visually
photo types: beautiful imagery or humor
watch your frequency
account name should be the same as your Twitter handle
use hashtags
29
© 2013
how can Instagram help your business? engagement customer
service promotion
30
© 2013
who’s doing it right?
31
© 2013
what do I do next?
© 201333
look professional complete your
business profile
brand your presence
add starter content
© 201334
kickstart growth: use your email list announce your new
presence in your newsletter
include standard links in every email
include social media sign up icons in every email
© 201335
starter content information, tips, and practical advice
questions asked by your customers
links to:
− archived newsletters; event home and registration pages
− polls and surveys
− blogs (yours and others’); websites (yours, and others in your area of expertise)
− thought-provoking discussions that inspires dialogue
− relevant videos, photos, podcasts
− interesting content that you find
© 201336
content reuse: Manchester Animal Shelter
© 201337
focus on the content: share knowledge so people care
trade useful information for attention
inspire trust
social media “do”: be the expert
© 201338
social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.
don’t pitch.
don’t overtly self-promote.
don’t offer incentives to get reviews or sharing.
don’t stray from your areas of business into: personal information, politics, sports, religion, etc.
© 2013
address and encourage “positivity” positive comments are an
opportunity – spread the message
respond…say “thank you”!
answer questions
consider rewarding “positive posters”
39
© 201340
turn negativity around… always reach out to the
customer.
let your network know that you are addressing the issue.
always seek to satisfy and delight, not defend.
© 201341
what should I monitor?
categories,topics,
keywords
similar companies
your brand
experts + influencers
© 201342
Hootsuitetools to manage + monitor
© 201343
NutshellMailtools to manage + monitor
reply from your inbox
track your insights
read fancomments
© 201344
Google Alertstools to manage + monitor
© 201345
Build your Facebook following by running a Social Campaign!
A social campaign is when you run a special promotion via your social
networks.
© 201346
next steps…
constantcontact.com » Resources » Learning Center
free social media webinars
constantcontact.com » Resources » Local Learning
Grow Your Business with Emailand Social Media workshop
call a coach – Vanessa Cabrera 847.331.0659
any questions?
© 201347
Vanessa CabreraChief Creative OfficerYour Social Media Mentor, Inc.www.yoursocialmediamentor.com
Facebook.com/YourSocialMediaMentor
@vanessacabrera
Linkedin.com/in/vanessacabrera
#THANK YOU!
