8/18/2019 Social Media Marketing Mariana Diana Ale (1)

1/10

Mariana De la Vega

Diana Ponce

Alejandra Cinta Jones

SOCIAL MEDIAMARKETING

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

2/10

Marketing strategies are

very important forentrepreneurs , and socialnetworks , a key topromote the products of a

company, capture leadsor retain existing tool.

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

3/10

 There are many recommended actions an

suggestions for the use of social networks can boverwhelming for those who administer . And it that not only have to update numerous prolevery day, but must also connect with potentsupporters and monitor the keywords of yo

company to detect and manage any kind negative comment .

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

4/10

Advantages

Reaching the target audience uickly and atrelatively low cost.

!now and investigate what people think of thebrand.

"elp to increase brand visibility for the scope theyhave.

#ommunicate the benets of the products orservices , as well as , disclose the activities of thecompany in the social eld.

$e able to respond in a uick way the comments oropinions of customers.

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

5/10

%isadvantages

&o follow up customers can have a negative impa 'rovide information only products without adding

(top using social networks for a long period.

%o not provide clear and detailed information abocompany .

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

6/10

EAMPLES

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

7/10

EAMPLES

)mmediately after the end of (uper $owl *+-, the insurance companysurance brought to the screen an ad in which he promised to give /( 0 million to one of the people who publish the tweet 2 surance(ave3+ . (oimmediately, the platform was inundated with tweets that included therespective hashtag.

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

8/10

&ot only was a trend, but an initiative to raise funds and awareness adisease called Amyotrophic 4ateral (clerosis

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

9/10

 They hired a forensic artist to draw the faces of di5erent women. "e waas each woman describes herself and then compare each picture with adescribing the same women.

8/18/2019 Social Media Marketing Mariana Diana Ale (1)

10/10

 This little6known (outh Afr

created one of the most crcampaigns when he o5ere

their shops a discount cou

post a sele on Twitter wetheir clothes and using the

2urbansele .