We “Social Media Experts” are Committing

these 10 Social Media Marketing Mistakes

Admit It

Posting at the wrong timeThere’s no point posting quality content if you’re doing it at the wrong time!

Knowing the time of day when people are most receptive to posts is invaluable but

Time vary from channel to channel and Industry to Industry. So make sure to use

tools like FloTape and Hootsuite to find out the best time to post and schedule.

Use Social Media Management Tools

Deleting Negative CommentsThe only thing worse than ignoring a negative comment is deleting it.

Adopt ‗We Hear You and Value Our Customers. We Will Make This

Right Immediately!‘ approach and turn a disgruntled customer into your

brand‘s evangelist!

When you deal with complaints effectively, disgruntled customers will tell their

friends how awesome your company is and what great customer service you

offer.

Talking about Yourself >20%Nobody follow a company that only posts press releases about themselves.

3

In Social Media – the golden rule is the 80/20

80% of the time you want to add value to your visitors with non-business

content that‘s informative and entertaining that‘s related to your brand and then

it‘s OK to sprinkle self-promotional content 20% of the time.

Not Using Visuals40% of people will respond better to visual information than plain text - Zabisco

4

A Picture really is worth a thousand words — Act Accordingly.

Consumers are not going to read lines of text on your feed and you may be

missing out on a huge opportunity to connect with these audiences. Instead, use

illustrations, funny videos and clever images to attract and retain your followers.

Using Every Platform5Being in many social media sites take up plenty of your company’s resources.

Take Mr. Relander‘s advice

―Only choose the networks that have the most targeted prospects

and the largest audiences.‖

Instead of spreading your marketing efforts thin on many social media sites, the

better thing to do would be to choose one or a few social media sites and then

focus your efforts there.

Not being ActiveDropping out on a social media site can leave your followers feeling abandoned.

It‘s difficult to build up an army of engaged social media fans if you‘re not regular

and consistent in your activities. Just like real life, it takes time and effort to build

up relationships with people online, and to keep them interested you need to post

often. Prepare your posts or articles in advance and schedule them to publish

while you‘re away or busy.

Remember Social media is not a ―set it and forget it‖ medium.

Broadcast Same MessageSimultaneously blast the exact same message across all channels

Each social media channel has its own language, customs and audience

Businesses should make the effort to understand how each individual platform works

and tailor their messages and content to be platform specific

Not Using Social TechnologyPosting all of your updates manually is very time-consuming.

Make use of social media management tools like FloTape, Hootsuite,

SocialOomph, or Sprout Social

These tools can manage, measure, and analyze your social media marketing

initiatives. You can schedule posts, engage with users, and track metrics more

easily from one central location.

Love Quantit y over Qualit yIf you put all your focus on the numbers, you lose sight of your purpose.

Focus on Engagement Metrics

Getting thousands of fans to your site can be a true sign of success for your

planned event. However, you should only really aim for the most organic fans.

You should always focus on engagement metrics like no of likes, comments,

retweet, favourite and shares by existing fans or followers. Basic engagement

metrics may be found in your social account dashboard.

Not Measuring ImpactIf you don’t know your audiences reaction to your social media updates,

you might be wasting your time and efforts.

Set Goals. Choose Metrics. Track and Measure.

First, decide exactly what your goals are and make a list under each of your social

media site. Choose the metrics that define your objective success and then

measure your activities against metrics. You can obtain social media analytics

using a variety of social media management tools.

Brands that measure their results will know which posts don‘t work, and will

know to avoid those in the future.

Single window access to various social platforms- Power of Social Media in Your hands

Introducing FloTape – A Social Media Management Tool

Create team members

with specific roles and

responsibility and assign

suitable task to achieve

performance goals.

Collaborate

Create, review, edit, schedule

approved content and Publish on

various social media platform with

workflow engine

Schedule & Publish

Monitor and listen your audience on

important post and engage with

them in real-time

Track and Engage

Use campaign building tool

to optimize your social

media expenses with help

predefined and optimized

templates and metrics.

Optimize

Measure various social

performance indicator as

well as Google analytics

and modify your social

media strategies.

Analyse

Manage your Social Accounts from FloTape Dashboard

Stay Tuned with FloTape

Open your Free Account

flotape.com

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admin@flotape.com

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