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MARKETING ON A SHOESTRING WORKSHOP BUSINESS BITES 2.0 Julie Diaz-Asper Founder Social Lens Research
| Date post: | 16-Feb-2017 |
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Business |
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MARKETING ONA SHOESTRING
WORKSHOP
BUSINESS BITES 2.0
Julie Diaz-AsperFounder
Social Lens Research
BEFORE YOU STARTTO MARKET
WHO IS YOUR DREAM CUSTOMER?
what motivates, influences your customer
WHAT PROBLEM ARE YOU SOLVING?
issues, needs
WHAT IS YOUR EXPERTISE?
your experience, your skills
WHAT IS YOUR STORY?
the Why versus the what you do!
WHO IS THE COMPETITION?
Strengths, weaknesses and strategies
WHO DO YOU WANT TO BE LIKE?
top marketers in your space, relevant benchmarks
WHAT IS THE CONVERSATION?
topics, hashtags, keywords and influencers
START WITH GREATCONTENT
CONTENT CREATION
help users to understand how to use your product
CONTENT CREATION
Offer an insider deal
CONTENT CREATION
give them insider details
CONTENT CREATION
showcase your expertise
CONTENT CREATION
tempt customers to come and try you
CONTENT CREATION
share the stories and people behind your business
CONTENT CREATION
share your customers' images and post
CONTENT CREATION
Be part of the community
TOOLS: CREATE GREAT IMAGES
www.canva.comwww.picmonkey.com
www.piktochart.comwww.recitethis.com
apps:
www.pic‐collage.comwww.befunky.com
www.rhonnadesigns.comwww.abeautifulmessapp.com
TOOLS: CREATE GREAT VIDEOS
www.mixbit.com www.wevideo.comapps:
www.magisto.com
TARGET CAREFULLY
CHOOSING SOCIAL PLATFORMS
Choose based on where YOUR customer is
DO NOT HIDE YOUR SOCIAL ACCOUNTS
Feature top platforms on your site
TOOLS: FIND YOUR COSTUMER
www.topsy.comwww.socialmention.com
www.websta.me
TOOLS: PLAN & AUTOMATE YOUR SOCIAL
www.hootsuite.comwww.dashburst.comwww.buffer.com
A HOME BASE
Score Tips: https://www.score.org/blog/2014/raj‐tumber/website‐design‐small‐business‐owners‐explained‐simple
BEING FOUND LOCALLY
Search Engine Land: http://searchengineland.com/local‐seo‐rank‐local‐business‐218906Google: https://support.google.com/webmasters/answer/92319?hl=en
TOOLS : TRACK YOUR CAMPAIGNS
www.bitly.com
www.goo.gl/
www.google.com/analytics/
