Date post: | 24-Dec-2015 |
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Social Media Marketing PlanBy D.U.E.S.(Tony, Sara, Shannon, MaryAnn)
Social Media Goals1. Increase followers' usage and recruit new
members to draw physical traffic to the library
2. Keep the student body updated on current news, events, etc.
3. Analyze how followers use social media and monitor what they are saying about the library.
Existing Online Presence1. Pinterest- No Presence
2. Twitter Page is set up Lack of constant updates
and maintenance. Last post June 16, 2012 6 followers
3. Wordpress Blog Page is set up and offers
news about new online library tools, local events, etc.
Last post February 27, 2013
4. Library Portal Online library
supported by The Art Institute
5. Ai campus guides Allows to search
physical library on the campus
Gives updates to digital tutors
Displays a count of visitors to page
Content Types Informational articles
(written by staff)
Expert Articles and links
Photos
Reminders of important school dates (ie. registration)
Tracking Tools
Focus Channels Pinterest:
Purpose: To increase recognition with the student body, increase social engagement, establish online social network.
Metrics for Success: pins, re-pins, likes, comments, referrals from other social networks
Twitter: Purpose: To increase recognition,
increase engagement, establish online social network.
Metrics for Success: Followers, tweets
Interactive Ad Campaign Computer lab wallpapers
Banner on MyAiCampus
Branding in all email communication
E-Blasts about Pinterest, Twitter, and App campaigns/benefits
Interactive Mobile App Help for specific majors to find a
book
Suggestions from previous selections
Reminders of due dates
Links to other social media accounts for optimized user experience
Action PlanD.U.E.S.
Pinterest Priority #1
Details: pin new books and other
interesting resources to boards
ensure the site is maintained to keep users interest
Frequency: ongoing
Metric/tracking: page completion/ maintenance
Hours/week: 10
How: Pinterest/Google Analytics
Create and Maintain an AiPD Library Pinterest Page
Pinterest Priority #2
Details: repin, like and comment
on pins
Frequency: ongoing
Metric/tracking: how many people are
responding, how they are responding
Hours/week: 5
How: Google analytics
Community Engagement
Action PlanD.U.E.S.
Twitter Details- increase Twitter
followers and user interaction by including in all interactive branding techniques- posters, e-banners, email. Goal of 10 followers gained per week.
Frequency- ongoing with 6 month goals
Metrics- followers, tweets, user comments, click-throughs
Hours- 7-10 hours per week depending on active campaign
How- TweetDeck
Action PlanD.U.E.S.
Inte
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Mob
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Interactive Mobile App Mobile App- The mobile library app lets
students connect with one another to communicate through their majors and social media.
Majors- All majors will be listed. Students can scroll through majors and select any of the majors. They can also share to Pinterest or Twitter at any time.
Books- Once a major has been selected there will be a list of books with ratings. People can either scroll through the books within that major or simply search for a book by name or ISBN. If a person selects a book they can check the status. See a synopsis’s of what the book is all about. They can leave comments and rate the book accordingly. They may also request for the book and share it to Pinterest or Twitter.
Recap Interactive Ad Campaign
THANK YOU!