D I G I TA L M A R K E T I N G

SOCIAL MEDIA MARKETING STRATEGIES

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7 STEPS IN CREATING A WINNING SOCIAL MEDIA STRATEGY

Social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live; it must be work in tandem with the rest of your business strategy.

ENSURE SOCIAL GOALS SOLVE CHALLENGES

• Low Website Traffic• Decreasing Custom

er Retention• Poor Customer

Service• Weak Brand

Awareness

EXTEND EFFORTS THROUGHOUT YOUR ORGANIZATION

• Sales• Customer Servic

e• Human

Resources• Research and

Development• Marketing

FOCUS ON NETWORK THAT ADD VALUE

• YouTube • Twitter• InstaGram• LinkedIn• Stumble upon• Facebook

CREATE ENGAGING CONTENT

• Videos• Guides• Info

Graphics

IDENTIFY BUSINESS OPPORTUNITIES THROUGH SOCIAL MEDIA

• Brand Mentions• Competitor

Info• Industry

Terms

ENGAGE INSTEAD OF IGNORE

Shockingly, our  social study shows that 5 in 6 messages on social requiring response are not answered by brands.

TRACK, IMPROVE AND MARKET YOUR EFFORTS

•Use a Tool to Track Success•Build on Success•Share Your Success

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