Social Media Marketing Strategy

Huayi Wang

UCR Extension 2012

Dr. S. Jeannette Guignard

Mar 23th, 2012

ContentsMy Blog1

My Facebook2

a My Twitter3

Closing Thoughts4

My Blog

http://huayiwang.blogspot.com/ My blog’s name is “Huayi’s Blog”, I end up with 5 posts finally and get only 1 comment. I have 6 followers. The post that got 1 comment has the topic about the importance of social in an organization's marketing strategy. I think maybe if I keep updating my blog and make more friends online, I will get more comments and communicate with more people through my blog in the future.

My BlogI enjoy writing online with my blog. I can express my feelings freely through the blog and communicate with many people. I think this is a good way to make more people know a lot about me.The most challenging part of keeping a blog is to keep updating blogs regularly. Although I can write blogs with my iPhone, sometimes I forget about it if I am so busy with my study. And using twitter is often more convenient to me if I want to share my feelings with my friends. I think I will keep up my blog because writing blogs can make me think a lot. It can help me know myself when reading previous posts, although I may only write several words. In addition, I can communicate and discuss with people who have the same or different ideas. In the future, I hope to attract more followers and make people easily know me through my blogs. Maybe this will help me find a good job!

My Facebook I think with Facebook, companies can let consumers know a lot about their new products constantly. On the other hand, it also helps companies select their target consumers and collect useful information about their preference. In order to engage audience, I will use vivid videos and provide practical information in my Facebook as marketing strategies. I haven't used Facebook before. After learning from this class, I have known more about it. I have begun to recognize the importance of Facebook in the marketing strategies of companies, instead of only helping people make friends online. By the way, I have made many friends with my Facebook! It’s very interesting!

My TwitterMy twitter ID: Wang Huayi https://twitter.com/#!/WangHuayi I have followed the biggest 5 companies in the American retailing industry on which I am focusing to do financial statement analysis.

Strengths of TwitterIt’s very convenience for people to share feelings and opinions freely with others. People can make friends and know what’s going on around the world. It’s very exciting to follow someone that is very famous or professional.Weakness of TwitterIt tends to waste time for people who are addicted to Twitter. The limitation of 140 letters and only one picture uploaded once.I will continue to use Twitter regularly to know more about the world.

Closing Thoughts I haven’t used social media much in China before. After studying in this class, I have learnt how to use Blog, Twitter and Facebook efficiently. Furthermore, I have learnt to set up my social networks online with my international friends. Especially after I come back to China, I can connect with them through social media. In addition, I have learnt much knowledge about social media marketing strategy. I only know that social media can help people make friends online. But now I have begun to recognize the importance of these social media in the marketing strategies of companies. And I also learnt about ROI, the business metric to measure the relationship between investment and financial impact of social media marketing strategy.After learning in this class, I have set up a different opinion about social media. I will concentrate on writing and expressing feelings and opinions with my social media and make more people know a lot about me. I hope I can find a good job with the help of my social media!

Thank You !