The Concept of Social Media Social media is online
applications, platforms and media which aim to facilitate
interaction, collaboration and the sharing of content. The term
reflects the sharing of information, experiences and opinions
through a series of widely available, easy-to-use tools.
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The Concept of Social Media Social media encourages the
building of communities; groups of people with common interests who
are keen to interact with one another on matters important to
them.
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The Characteristics of Social Media Participation Openness
Conversation Community Connectedness
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Social Media Tool Key Social Platfor m Video Sharing Podcasts
Message Boards Chat Rooms Social Network Widgets RSS Twitter
Blogging Photo Sharing
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Social Media Developing Trends Social media, once the domain of
younger, tech savvy consumers, has gradually entered the mainstream
and covers a broad demographic spectrum.
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Social Media Trends No longer just as a platform for friends to
stay connected in real time, social media continues to grow in
popularity and importance in the organizational world.
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Social Media Marketing Social media marketing is an engagement
with various social media tools or any other online collaborative
media to generate exposure, opportunity and sales.
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Social Media Marketing Marketing: The Old WayMarketing: The New
Way One-WayParticipatory Push DrivenMulti-Way ( Brand-to-customer,
customer-to-brand, customer-to- customer) Interruption
DrivenUser-powered, opt-in Brand Driven
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Social Media Marketing Brand Marketing (Image and Reputation)
Direct Marketing (Lead Generation) Social Media Marketing Multi-way
( brand customer, customer customer. Participatory User Generated
Traditional Marketing Brand to customer Push and Interrupt
Brand-generated
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A Social Network Marketing Campaign The Objective: building
brand loyalty and relationships Components of Social Network
Campaign Being part of the conversation Fostering dialogue on
social networks Shift in power from brand to consumer Building
relationships with users on social networks E-commerce
functionality on social networks, such as Facebook Viral marketing
and word-of-mouth marketing
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Social Networking 4 Corners Activity Brand must use transparent
communication Users do not want to purchase products and services
via their profile page Brands and marketers must listen to their
friends/fans Any brand can benefit from social networks Engage
users far beyond the first transaction
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Social Networking 4 Corners Activity User comments and
suggestions offer real value Great creative is the key to effective
engagement Social ads help build between brand and user Loyalty and
trust is the key metric not the number of friends or fans
