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Social Media Marketing: Throw Traditional ROI Out the Window

Date post: 17-Oct-2014
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Proving ROI for social media marketing efforts has given tons of business executives tension headaches. It's time to throw the traditional thinking about ROI out the window and focus on a new kind of ROI. Social Media Marketing can be a highly effective tactic for promoting your company's objectives, but it's important to take a step back first and really decide what your goals are, so you can more effectively manage them. View Anthony Gaenzle's presentation from Manufacturing Marketing 2013 #MMI2013 to learn more.
9
Why be social?
Transcript
Page 1: Social Media Marketing: Throw Traditional ROI Out the Window

Why be social?

Page 2: Social Media Marketing: Throw Traditional ROI Out the Window

@AnthonyGaenzle

Tweet questions to:

Page 3: Social Media Marketing: Throw Traditional ROI Out the Window

Let’s cut to the chase

Show me the…

Page 4: Social Media Marketing: Throw Traditional ROI Out the Window

Throw tradition out the window

Page 5: Social Media Marketing: Throw Traditional ROI Out the Window

Put away the calculatorsROI

Increase effectiveness of your website• Time on page• Landing pages• Bounce rate• Inbound Links

Generate brand awareness• Likes• Shares• Comments• Increased visibility

Collect important data• Who is interested?• Location

Improve SEO• Known to improve search

rankings• Links add value to your site• Almighty Google

Page 6: Social Media Marketing: Throw Traditional ROI Out the Window

Your target market is social

Go engage themThere are more than 1 BILLION Facebook subscribers

• Target ads based on interests, location, demographics• Generates site visitors that are potential clients

LinkedIn boasts over 100 Million users• Manufacturing industry 3rd – Accounting for 9.8% of users• More than 80% of LinkedIn users are “decision-makers” • More than 3.2 Million VPs and CEOs

New stats show 500 Million users on Twitter worldwide• More than 70% of Fortune 500 companies are Tweeting• CEOs of major corporations have taken to Twitter

Sources: Amodiovalerio Verde , LinkedIn, MediaBistro.com

http://www.trafficflowseo.com/2011/06/great-2011-linkedin-stats.html
http://www.ceo.com/lists/ceos-that-tweet/
http://www.digitalbuzzblog.com/linkedin-demographics-statistics-stats-2011/
Page 7: Social Media Marketing: Throw Traditional ROI Out the Window

Blogging Social

1-2 Blog posts per week• Can generate 200 plus inbound

leads• Numbers increase exponentially as

you increase blogging

• Only QUALITY content

Re-purpose for social media• Creates links back to your

website• Can be shared by visitors• Creates value• Word of mouth is priceless

Page 8: Social Media Marketing: Throw Traditional ROI Out the Window

What are the best channels for me?

Not a “one size fits all situation”

Conduct careful research

Know target market

Define your goals

Make sure you have the resources

Don’t overextend (a little can go a long way)

Page 9: Social Media Marketing: Throw Traditional ROI Out the Window

No go forth And be

social@AnthonyGaenzle

[email protected]

864.241.0779 x304

mailto:[email protected]
mailto:[email protected]

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