1. Social Media Marketing Training Session Pt. 1 4/20/12
Speaker: Rachel Melia Online Marketing Consultant1
2. Rachels Background 15 years online marketing experience
Mostly at SF ad agencies on clients including Kodak Mobile (part of
Kodak Gallery), Macromedia, Microsoft, Palm, Tivo, Electronic Arts,
Veronica Mars 5 years as Online Marketing Consultant Current
emphasis on social media marketing, especially Facebook
marketing2
3. Agenda Social media landscape Key properties Stats,
opportunities & best practices Social media management &
analytics tools3
4. Social Media Landscape4
5. 5
6. Key Properties6
7. Bonus7
8. 8
9. Stats Over 845 million active users (Facebook) #2 trafficked
website in the world behind Google (Alexa) 57% log in daily
(Facebook) 2.7 billion likes and comments/day (Facebook) Approx.
26% of referral traffic (Shareaholic 1/12)9
10. Marketing Opportunities Build community of fans of your
product Remain top of mind Share promotions and discounts Drive
users to website Also.. Product support, feedback, awareness
Starbucks has a community of almost 30 million fans10 passionate
about coffee
11. Best Practices Optimize Timeline Provide
interesting/valuable information (not salesy) Post approx. 1+/day
(shelf life of post is approx. 3 hrs, keep target in mind, dont
annoy) Post original content and other peoples content Post images
as often as possible Try for comments/Likes in order to increase
EdgeRank and show up in newsfeed Facebook ads and
sweepstakes/contests work well in order to grow page Likes Social
Media Examiner posts all the best social media news11
12. More companies doing Facebook right.. Coke shares fun
product Mint.com asks questions to images and current campaign12
engage users is word games
13. 13
14. Stats 500 million registered users, approx. 200 million
active (mediabistro) 36% tweet at least 1x/day (mediabistro) 175
million tweets/day (mediabistro) 8th most trafficked website
(Alexa) Approx. 3.6% of referral traffic (Shareaholic 1/12)14
15. Marketing Opportunities Possible to build very large
following Increase awareness Start conversations Reach bloggers and
journalists Provide customer support Drive users to website Also..
stay top of mind, display thought leadership and expertise Whole
Foods has 2.5 million Twitter followers vs. 888k15 Facebook
fans
16. Best Practices Share valuable information Respond to
mentions and retweet others content Some follow those that follow,
some dont Create and subscribe to Lists Twitter is like a 24hr news
channel.. Tweet many times/day (5-10+) to be heard Ok to automate
tweets Follow relevant users and join chats/events to increase
followers16
17. 17
18. Stats 800 million users/mo (YouTube) 60 hours of video
uploaded every minute (YouTube) 4 billion videos viewed/day
(YouTube) 500 years of YouTube video are watched every day on
Facebook, and over 700 YouTube videos are shared on Twitter each
minute (YouTube) YouTube is #3 most trafficked site (Alexa) Approx.
1.05% of referral traffic (Shareaholic 1/12)18
19. Marketing Opportunities Create content for other social
networks Longer video format allows for detailed explanation of
products/services SEO friendly Possibility of video going viralBest
Practices Create company channel Keep to under 3 minutes Experiment
with different types of videos19
20. 20
21. Stats 150 million professionals (LinkedIn) 74% of LinkedIn
users have a college degree or better, with 26% having a graduate
degree (LinkedIn) 2 million+ companies have company pages
(LinkedIn) 1 million+ Groups (LinkedIn) 12th most trafficked site
(Alexa) Marketing Opportunities & Best Practices - Individuals
Approx .2% of referral traffic (Shareaholic) Online resume Create
complete profile education, work experience, recommendations, blog
feed, tweets, etc. Marketing Opportunities & Best Practices
Companies Business profile provide company information Group forum
for discussions Populate a business profile services, job openings,
etc.21
22. 22
23. Stats 48% of the top 100 blogs run on WordPress
(Technorati) 16% of all websites run on WordPress, estimated 20-25%
of new websites built on WordPress (WordPress) 70 million WordPress
blogs worldwide (WordPress)23
24. Marketing Opportunities Create content for other social
networks Regularly updated content is highly SEO friendly Drive
traffic to website Position as thought leader or expert Communicate
with readers24
25. Best Practices Some say publish articles 3+ times a week
for SEO Write casually Include images Use SEO best practices Mix up
format (top 10, how tos, etc.) The Mint.com blog writes valuable
articles on personal finance and shares to social media25
26. See Social Media Marketing Training Session Pt. 2 for
remainder of presentation Thank you! For questions or to connect:
Rachel Melia [email protected] www.rachelmelia.com/
www.linkedin.com/in/rachelmelia26 www.twitter.com/rachelmelia