SOCIAL MEDIA MARKETING #2017Sopravvivenza, resilienza ed evoluzioneWEB E SOCIAL MEDIA MARKETING PER LE PMI

DANIEL CASARINFACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT

daniel@advmedialab.com+39 345 5755352

3

Ti sei accorto che i social network esistono da una decina d’anni?

4Un mondo più piccolo

Ossessione

SOCIAL MOBILE

TRIGGER

HABITS

➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS

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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS

The easiest way to build the app or bot of your dreams

Chatbot

Social commerce

Social commerce

Number of monthly active WeChat users

Chatbot

Social media consolidation

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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS

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Live streamingvideo

Chatbot

Expiring social content

AR, VR, 360°, Circular video

AR, VR, 360°, Circular video

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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS

Chatbot

Ratings will be everywhere

Millennials will face a choiceBail on social media platforms,

or fall deeper in the echo chambers.

Digital equilibrium

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We’ll see new ways to communicate concisely and nonverbally.

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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS

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“Good salespeople sell value and social media is the best place to find this value

because of its transparency.”Gary Vaynerchuk

Chatbot

Organic social traffic gets harder

The rise of dark social

(Social) Ad Renaissance

Real-time engagement

Chatbot

Inspiration and Imagination Will Become Fashionable

Social influence

In conclusione

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Smettila di fare rapidamente quello che non funziona.

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“The difficulty lies not so much in developing new ideas as in escaping from old ones.”

John Maynard Keynes

Grazie!

SOURCE: FORBES, BUFFER, SOCIAL MEDIA EXAMINER, SOCIAL MEDIA EXPLORER, WE ARE SOCIAL, TRENDWATCHING, BRANDWATCH, SMART INSIGHTS, SALESFORCE.

DANIEL CASARINFACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT

daniel@advmedialab.com+39 345 5755352