Bravo Group : -

Shoaib Manzoor23

Faisal Mumtaz17

Jahanzeb Shaukat46

Farhan Sajid13

Muhammad

Hasnain Bashir14

Sana Laghari02

Azam Bhutta06

Huzafah 25

Trends in social media marketing

Every year different trends that marketers have to follow closely in the following year to beat the competition.

Today in this presentation we will intend to give an objective analysis of social media marketing trends that used by marketers in recently 2013 and in future (2014).

Social media marketing trends used in 2013 and still used.

socialeverything

Social technologies are at the heart of everyday life and business environment.

Social media as entertainment

The triggers for this are obvious: it’s easy to use,requires little mental effort, makes you feel good and connected.

Social TVUser interaction is fed back into live shows or inspire plot changes in TV series

Faisal Mumtaz17

Read all about it!

News have became social!

News sites are crunch data from social interactions to deliver more targeted news.

Second screen shopping

Marketers create models that have the potential to turn any TV program into an infomercial.

Social commerceSocial media allows consumers to get real user experience before making purchase decisions.

Mobile everythingMobile platforms on tablets and smartphones enable second screen media consumption and local services.

Advertising on

mobile devices

Facebook and Twitter are leading the way try to figure out how to present ads on mobile.

Jahanzeb Shaukat 46

Mobile first in web

and add social

Making your sites mobile-friendly give you an edge over your more old-fashioned competitors.

Local

Location based marketing on mobile devices become one of the most important channels to get new and repeat customers.

Farhan Sajid 13

Social mediabudgets will grow

The spending should at least double (if not triple) by the end of 2016.

C-level demands to see social media marketing ROI

The more money goes into social media marketing the more important it is to show the results.

Social media advertising has grown

As Twitter and Facebook are offering more advertising solutions, marketers are going to spend more.

Social media integration with

other marketing

Creating social media connection with other marketing will get you better results for the same budget.

Hasnain Bashir 14

Social reputation management

To engage consumers brands start to use social causes, economic, and environmental issues as the backbone of their campaign strategies.

Content creation

inside your company

Combine the management of content creation, blogging, social media, SEO, paid search and advertising.

Content curation and discoveryCuration will create an impression of being in the know, a central hub and a valued resource in your area.

Sana Laghari 02

Images, videos and instant gratification

Short videos and infographics point in the direction of ever increasing information overload.

Targeting, persons and context

Targeting content, selecting the right context and time will get you a lot more results from the same budget.

Social media monitoring

Social media monitoring tools combined with

business metrics will lead to better understanding of

the value of social interaction.

Customer support on social media

Most of the questions posted in social media are left unanswered.

Muhammad Huzafah 25

Social media marketing trends specially for 2014

FACEBOOK DOWN, TWITTER UP

It’s the hot and trendy mobile application that sends out messages (text, photo or short video), called “snaps”, that auto-destruct after a short

moment of time,

SNAPCHAT MARKETING

GOOGLE+… FINALLY?

Is Google+ Really the 2nd Most Popular Social Network?

BS-IT – M(12-16)

Question Answering session