69
Social Media Marketing in a charitable nonprofit
| Date post: | 11-Nov-2014 |
| Category: |
Business |
| Upload: | netsquared-vancouver |
| View: | 497 times |
| Download: | 0 times |
Social Media Marketing in a
charitable nonprofit
Eli on the internet
•Email: [email protected]
•Blog: http://blog.vandergiessen.ca
•LinkedIn: http://ca.linkedin.com/in/elijahv
•Twitter: @elijah
?
Do you work for a nonprofit?
Do you volunteer with a nonprofit?
Goals
1.Support the Foundation’s advocacy work
2.Raise $$ to keep doing the work
3.Help people change individual behaviour
Build a big list
Old skoolfor a web team
AdvocacyHow do I build a large community to support
this work?
How do you get that kind of
activity?Luck?
Clicking “Like”
Getting back on track....
What did all this activity lead to?
7,000 new names and addresses
Source of new sign-ups
% new supporters
New Old
Fundraising
Can you fundraise using Social Media
Marketing?
No(mostly!)
Facebook Causes
Facebook Causes - top fundraising
groups
Publicity stunt
They need leads
Sweet, delicious leads
# of # of leadsleads
response response raterate
# of # of transactitransacti
onsons
EmailEmail 100,000 0.29% 285
FacebookFacebook 120,000 0.01% 14
People won’t donate via social
mediaBut those same people will give if I ask them
via email or the phone or mail.
Things to remember
•Let no opportunity to build your list pass you by - find a reason for your audience to share contact information with you (persistent and obnoxious!)
•Track everything. Don’t be afraid of mountains of data.
•Social Media isn’t a replacement for other marketing channels and techniques - it plays a support role
Questions?
How to reach me
•Email: [email protected]
•Blog: http://blog.vandergiessen.ca
•LinkedIn: http://ca.linkedin.com/in/elijahv
•Twitter: @elijah
