Social Media & Membership

CFUW AGM 2017, Richmond, B.C.

What is Social Media all about?

• Networking with like minded

people

• Help develop your online brand

and increase exposure

• Build active communities and

jumpstart viral campaigns

• Target niche audiences

Mapping the Path

1. Social Media Channels

2. How to Socialize & Gain

Followers

3. Construct Social Media

Posts that Work Best for

Each Platform

Twitter: What’s the Big Deal?

Important lingo to know

• Tweet

• Retweet

• Feed

• Handle

• Mention

• Direct Message (DM)

• Hashtag (#)

• Twitter is a global platform for users to share thoughts, news,

ideas, jokes and more in 140 characters or less.

• Users can “follow” each other to keep tabs on people and

organizations

• “Trends” occur when people tweet about the same topic or join

in on a larger conversation using hashtags

• EVERYTHING on Twitter is public unless you “protect” your tweets.

Ready to Join the Twitterverse?

Getting Set Up

• Your handle is your calling card – unless you’re an organization

• Use your bio to provoke interest and let people know what you’re going to bring to their twitter feeds

• Link your bio to your webpage and other social media pages

• Highlight some of your key areas of work, advocacy, events etc.

Who to Follow

• Find out which of your friends and partners organizations are on Twitter and follow them

• Then check out who they are following

• Look up and follow your favourite public figures, news outlets and other like minded

organizations

What to Say and How to Say it

Find your Twitter Voice

• Ask yourself: What are you trying to get out of

Twitter?

• Looking for entertainment? Trying to make

professional connections? Get the news?

• What about you is interesting and will pull people

in?

• Are you an expert on something? Are you

funny? Do you host many events?

Tweet Tips

• Keep tweets to around 110

characters

• Avd. 2 mny abrvs

• Shorten links using a service like

bit.ly

• Add pictures wherever possible

• Avoid tweeting sprees

• Don’t just push out information –

Join the conversation

• Look at what hashtags are

trending

• Use event hastags to connect

with other attendees

Building Your Following

• Don’t forget, conversations go both ways! If someone responds to you, respond to them

• If you want all of your followers to see a conversation, include a “.” before a handle:

• Encourage followers to interact with you by tweeting questions or using specific hashtags

• As you become more active, Twitter’s “Who to Follow” suggestions will become more tailored

to your interest

• If a follower retweets you, make sure to thank them!

• Use the favourite button as a “Like”

Twitter Etiquette

Golden Rule: If you wouldn’t say it in front of someone, don’t tweet it.

• #Don’t #use #a #hashtag #for #every #word

• Don’t fall into a ranting trap – people will scroll on by

• Everyone likes a little gratitude – thank your followers! #FF

• Practice thoughtful retweeting

King of Social Networks

Over 1.3 billion active users around the world

Smartphone users check their accounts 15 times a day on average

Around 48% of young Americans said their found out about news through Facebook

Facebook Posts – How To

Tagging someone in a post or a Page

o Use the “@” symbol, then type the name -> suggestions might auto populate (ex:

@cfuw.fcfdu)

o When commenting on a post, you can link to someone in your response by following

the same steps

#Hashtags

o Turns topics and phrases into clickable links in your posts

o Use search bar to find posts about topics you’re interested in

o Must be written as a single word, without any spaces #genderequality

o You can include numbers in a hastag, but punctuation and special characters (like $

and %) won’t work

Facebook Posts – How To

Scheduling a post

o Choose the month, day and

time

o Can view/edit post once it is

scheduled

o Keep your content short

o Add your location with a post

o Upload an image

o Share a post

o On your timeline

o Friend’s timeline

o In a Group

o In a Private Message

o On a Page

How to get the MOST

Engagements with your Posts

Other Tips

o Save links, places, & pages on your News

Feed

o Unfollow status updates from “oversharers”

o Stop Facebook from tacking you!

o Facebook Disconnect is available for Firefox

and Google Chrome

Dos and DON’Ts

Talk to and not at your audience

Always respond to comments and questions

Keep posts SHORT – between 100 to 250 characters

Don’t like your own posts

Don’t post back to back

Always aim to be positive

Share other people’s content – don’t make it all about you

Always use quality photographs

Always remove shared links

Example Post

REMEMBER:

A picture is worth

1000 words – a

complex idea can

be conveyed with

just a single image,

namely making it

possible to absorb

large amounts of

data quickly

You can also SPLIT your content

WORDS

Effective for short quotes and mini-blogs. If

you have longer thoughts you want to share,

create a blog post for your website and LINK

it to Facebook and/or Twitter

IMAGES & VIDEO

Share things you find interesting that

represent all your sides, the funny,

professional and spiritual. BE VISUAL.

The Best Content

Happens When…Relevant Visual Simple

How Would You Tweet or Post on

Facebook?

In teams, use the photos provided or others to draft a tweet or facebook post

Videos

The World’s Largest Video Sharing Site - more than 1 billion unique visits each month

YouTube’s interface makes it easy to upload and share videos to other social networks

such as Twitter and Facebook

Reporting and Publishing Tools

There are a variety of tools that can be used for both reporting and content publishing

Hootsuite

Radian

Social Report

Sprout Social

Bit.ly

Wildfire

References

https://www.slideshare.net/Bufferapp/how-often-should-you-post-to-facebook-and-twitter

https://blogs.constantcontact.com/social-media-quickstarter/

https://www.slideshare.net/j_bertho/social-media-101-an-integrated-approach

https://www.slideshare.net/kemalbrown5/social-media-101-59467192?next_slideshow=1

http://rositacortez.com/social-media-101/10-essential-social-media-slideshare-presentations-for-nonprofits/

https://www.slideshare.net/HubSpot/20-facebook-twitter-linkedin-pinterest-features-you-didnt-know-existed-but-totally-should/17-Save_links_for_later1To_access

Fueling impact:www.nationalmssociety.org/.../media/.../Social-Media-101-Workshop-Slides.pptx

https://www.unr.edu/Documents/business/NLI/Conferences/Social-Media-101.pdf