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Social Media - Mindwaves @ Social Media Week Glasgow

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Slides used at the Mindwaves launch event at Social Media Week Glasgow September 2011
  • 1. Mindwaves 21/09/11 Glasgow Contact us +44(0)7717714595 www.twintangibles.co.uk [email_address] twintangibles 2011 social media at work consulting strategy - research

2. Which Do You Know? 3. 4. What is Social Media?

  • It is a mindset of sharing, openness, collaboration and communication that is facilitated by technical tools that provide for many to many non mediated exchange

5. Social Media Mindset

  • Democratic
  • Inclusive
  • Mutuality
  • Open
  • Reduced barriers to entry
  • Expectation of return non traditional
  • Challenges convention
  • Self regulating and self organising
  • Iterative
  • Deeply rooted

6. Tribes 7. Reach 8. The Long Tail Products Popularity " We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday." Josh Peterson - Amazon 9. What You Once Did Image credit http://www.imageafter.com 10. You Must Now Do Image credit http://www.imageafter.com 11. Because you need to

  • Have conversations and build mutual trust

12. www.twintangibles.co.uk [email_address] @twintangibles social media at work

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