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Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital Social Media Monitoring & Content Strategy Grundlagen, Szenarien & Tools Content Strategy Camp 10.10.2014
| Date post: | 08-Jun-2015 |
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Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Social Media Monitoring & Content Strategy
Grundlagen, Szenarien & Tools
Content Strategy Camp 10.10.2014
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Ich bin...
Stefan EvertzBerater für digitale Kommunikation
Themen• Social Media Strategie• Social Media Monitoring• BarCamps
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Paid? Owned? Earned?
Earned Media
Owned Media
Paid Media
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Was ist Social Media Monitoring – und was nicht?
Web AnalyticsSocial Media Analytics
Social Media Monitoring
Engagement
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Der Bauplan
• Ziele• Strategie• Kanäle / Plattformen• „Facebook ist keine Strategie“• „Es ist kein Ziel, 10.000 Fans haben zu wollen“
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Strategy Cycle
Analytics / Monitoring
(Content) StrategyProduktion
Engagement
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Szenarien
• Nullmessung / Buzz• Identifikation– Influencer– Hot Spots– Topics– Sentiment / Tonalität– Netzwerke
• Engagement• Optimierung• Dokumentation / KPI
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Tools (Beispiele)
• Social Media Monitoring– Brandwatch– Talkwalker– uberMetrics– VICO Research
• Analytics & Engagement– 247GRAD CONNECT– Fanpage Karma– Swat.io
• Bonus-Tipp: Scompler
• ... mehr in Kürze in der Anbieter-Datenbank im MonitoringMatcher
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
Kontakt
Stefan EvertzCortex digital – die Digitalberatung aus
Köln
E-Mail: [email protected] Web: http://cortexdigital.deBlog: http://cortexdigital.de/blogTwitter: @cortexdigitalDE / @hirnrindeTelefon: +49 (0)221 169 24 181
Social Media Monitoring & Content Strategy Stefan Evertz / Cortex digital
P.S. www.monitoringmatcher.de
